2. AGENDA
ENGAGEMENT WITH A PURPOSE
What is Udemy and who are Udemy Instructors?
Developing the Udemy Community:
Collaboration
Commitment
Tracking Engagement The Different Metrics of
Community Interactions
3. Udemy is the Global Marketplace for Education
6,000,000+
Students
190+
Countries
14,000+
Published
Instructors
25,000+
Courses
80+
Languages
4. Who are Udemy Instructors?
“Joe Udemy”
CONTEXT
• Working professional w/ a bachelors degree
• Middle age, mid-level income, DIY mentality
• Earns ~$7K teaching on Udemy
OBJECTIVES
1. Revenue
2. Reach
3. Impact
NEEDS
1. Community Motivation
2. Technical Support
3. Instructional Support
5. MISSION
Create a global community of
instructors helping each other teach
the world
VISION
Engagement with a Purpose
COMMUNITY
14,000+ instructors with a published course, thousands of new
instructors every month
STUDIO
27K+ Instructors working
on their first course
Udemy
Community:
An Overview
FACULTY LOUNGE
2K+ Published + Approved
instructors
HOW-TO COURSE
100K instructors enrolled
(course + discussion board)
6. MISSION
Create a global community of
instructors helping each other teach
the world
VISION
Engagement with a Purpose
COMMUNITY
14,000+ instructors with a published course, ~10,000 new instructors
every month
STUDIO
27K+ Instructors working
on their first course
Udemy
Community:
An Overview
FACULTY LOUNGE
2K+ Approved instructors
(1+ HQ course)
HOW-TO COURSE
100K instructors enrolled
(course + discussion board)
7. Phase #1
In the first phase of the community we
focused on Collaboration
8. INTERACTION DATA TOLD US:
We bucketed interaction data into groups
0 interactions
1 interaction
2-10 interactions
10+ interactions
Smallest group = 1 interaction
Instructors with > 1 interaction converted at
4x
REVIEW DATA TOLD US:
#1 reason courses do not get approved =
Audio/Visual Issues
ANECDOTAL INFORMATION TOLD US:
Creating a course is hard!
Conversations in the Studio revolved around
A/V help
#1: COLLABORATION FEEDBACK
SOLUTIONS
COMMUNITY INSIGHTS:
Engagement is important
1 interaction is all you need
Instructors need Audio/Video help
WE IMPLEMENTED:
• Instructor Welcome Posts
• @tagging instructor’s names
• Hack that first interaction
• Test Videos
• Test Videos were 10x more likely to
convert
• Eventually added into Udemy
product
10. DATA TOLD US:
Engagement was increasing 10-20% month-
over-month in the Community
How can we move the Community from
nice-to-have to a need-to-have?
How can we take what we focused on in
Phase 1 and amplify it?
active engagement,
collaboration,
feedback)
#2: COMMITMENT
SOLUTIONS
COMMUNITY INSIGHTS:
Instructors want change to happen with
them, not to them
More types of engagement
WE IMPLEMENTED:
Instructor Council
Select group of ~200
Feedback on policies + products
Udemy Local
World wide meet-up program
Organized by Instructors,
supported by Udemy