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me culture | we shift
1.
me | we culture
| shift Bevin Hernandez | Penn State University
2.
It started with
a comment: “Rethink the Day of Connection.”
3.
That’ll never fly.
4.
5.
Intranet 1.5
6.
Incrementalism is the
enemy of innovation. -Nicholas Negroponte, MIT Photo courtesy of Mike McGregor
7.
8.
9.
10.
11.
12.
The power of
the triad.
13.
14.
voicemail
email postcard leak classes posters vignette welcome kit
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Not Cool
Cool You must Join us Deadline When you’re ready Content approval process Just post it One owner Employee-owned Policy Guidelines Paranoia Trust Scripted Real Restricted Open We can’t do that here. Why not?
25.
Stasis
Notas del editor
A thousand points of no. Budget. We’re in Academia. Everyone hates us. (History of Marketing 1.0 and OTS)
Vision and goal statement.
From “my” to “WE”
Creating an organic network.
Culture gardening. We are from the future.
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