The presentation discusses the power of branding and the branding process. It defines branding as a mark, logo, symbol or words that identifies a product, service or organization and differentiates it from others. It states that a brand is not just advertising or marketing materials, but a promise that captures people's imagination and communicates perceived benefits. The branding process involves assessing the current brand, defining the brand promise from the customer's perspective, ensuring all stakeholders live up to the promise through their actions, and creating consistent brand messaging through the name, symbol and tagline.
What I am going to cover in this presentation: We are going to talk about what a Brand is … and what it is not Why branding is important to your business or destination And How to start building a brand
![The Power of Branding ,[object Object],[object Object]](https://image.slidesharecdn.com/ThePowerofBranding-122798786484-phpapp02/85/the-power-of-branding-1-320.jpg)
