A faciltated debate on social media. Where the old meets the new

1. Social Media debate
EM-CoP
November 24, 2011

2. OBJECTIVE
In the debate we stimulate the participants to
think on the feasibility of social media in de
Engagement Management profession.
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3. PROGRAM
 18:40 Introduction Social Media
 18:55 Introduction Debat
• Ground rules
• Tips
• Selecting 2 teams (proposition, opposition)
 19:05 Proposition 1
 19:35 Proposition 2
 20:05 Proposition 3
 20:35 Conclusions and winner
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4. WHY A DEBATE?
A debate is a well prepared discussion based on strict
rules.
The objective is to convince the audience (jury) of your
position (pro or con) on the predefined proposition and use
therefore prepared arguments.
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5. GROUND RULES
 Use facts, arguments and examples
 Stay professional, don’t get personal
 Don’t interrupt your opponent
 The jury votes afterwards not during the debate.

6. TIPS
 Structure your arguments
• Tell the audience what you are going to tell them
• Tell the audience
• Tell the audience what you have told them
 Limit your argument to a minimum (for example 3). This will
make your proposition or opposition stronger.
 Prepare all together but select your best speaker to present

7. STRUCTURE PER PROPOSITION
 Preparation (10 min.)
 Debate
• Proposition (3 min.)
• Opposition (3 min.)
• Reaction on proposition (3 min.)
• Reaction on opposition (3 min.)
 Specialist view
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8. 1ST PROPOSITION
Social Media, eventually it will pass
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9. 2ND PROPOSITION
Engagament Managers can communicate
about their project on their personal profile.
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10. 3RD PROPOSITION
Social media is an indispensable of a PGP
and/or communication plan
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11. SPARE PROPOSITION
Usage of Yammer may be expected by
everyone within the organization.
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12. Contact
John May
Learning Strategy Consultant
+31 6 2030 1306
john.may@capgemini.com
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