1. Connected Urban Development Global Conference
2008
Connected Urban Development Seoul
Progress Update
0 SMG

2. CUD Seoul Objectives
( Energy and CO2 Emission Reduction )
Seoul Green Energy Declaration (Apr. 2007)
Marginal Thousand ton
Thousand TOE Increase Level of
16,450 15,182 14,500 1990 -12.4% -20%
’90
-12% 33,220 29,167
-7.7%
4,292 25,978
Target in 23,713
(28.3%) Transport 47.9% 46.1% ?%
Emission 36.8%
from
mobility
’00 ’05 ’10 ’96 ’00 ’05 ’10
Energy Consumption Targeted CO2 Emission Targeted
Commitment from Cisco
Business & Technology Advisory Services
Program Office for Collaboration between CUD Cities & Partners
Coordination of Engineering and Technical Support Resources
1 SMG

3. Readiness of Seoul
Traffic Information from Public and Private Sectors
Lessons learned from Public Transportation Reform
Individual TDM Policies which have been already valid
One of top notched ICT Environments in the World
Political Leadership toward Environmental Issues
2 SMG

4. Sustainable Urban Transportation
( Program Development Direction )
Sustainable Urban
Transportation
Accelerate Innovation using
Accelerate Innovation using
Package Approach
Package Approach advanced ICT
advanced ICT
Strategic Combination of High Priority TDM Accelerate urban mobility revolution which will make the
Solutions based on Opportunity Analysis flow of both Information and physical transport more
efficient
• Increase Public Acceptability
• Achieve Strategic Goals within • Work & Life Pattern Change
comparatively short-term period • Transportation Optimization & Intelligent
Operation
3 SMG

5. Package-based Strategic Program Building Framework
Smart
Transportation Pricing
Mobility
Management
y Less Travel Volume Al Mob
bilit ute ter ili
na ty
Mobstit Less Vehicle Kilometers Traveled tiv
es
Su
Less Traffic Congestion
Mobility
Marketing U-SMART
U-Work Center BUS
U-TOPIS
(Personal Travel Assistant)
4 SMG

6. Next Step – Timeline and Milestones
December Jan. Feb.20 June Dec. June Dec.
Project 2007 2008 2008 2008 2008 2009 2009
Discovery
Report to Global
Mayor
Conf. in SF
Smart From
1 Transportation Planning To Feasibility
Test
System Pilot Materialization
Pricing Execution
2 U-TOPIS Execution
Feasibility Test System Pilot Materialization
(PTA) Plan
Priority
Setting
3 U-SMART Execution Feasibility
System Pilot
BUS Plan Test
Program
Expansion
4 U-Work Execution Feasibility System Pilot
Center Plan Test
5 SMG

7. 6 SMG