Google Penalty Recovery & Analysis Guide

@connections8 #OnlineMarketingSydney
Advanced SEO & Content Marketing
Website Rankings
Dropped?
Google Penalty Analysis
&
Reconsideration Session
Presentation By
James Norquay
Consulting Director

What have I been doing for the last 10 years? 2004 > NOW
2004 – 2008 – Founded a successful network of
content sites which generated 20 million + Unique
visitors.These sites were mostly acquired by a US
media company.
2009 – 2012 – Started the SEO & Content
Marketing division for Columbus Search
Grew the unit to millions in revenue.
2012 – Headed up the SEO
activity forVirgin Mobile
Australia (Agency lead)
2013 – NOW – Started my own
Sydney CBD based DigitalAgency
Prosperity Media.
Some recent clients include:

How to Stop a
Google Penalty
before it hits?

Never use email spam SEO!

Don’t use Fiverr for SEO!

https://support.google.com/webmasters/answer/35291?hl=en
Read Google Guidelines
https://support.google.com/webmasters/answer/35291?hl=en

Don’t Fall for Guaranteed SEO

Use whois.ausregistry.com.au
Do Quick Background Checks on Firms you want to use
Many firms use multiple business URLS so be careful and do your research.

Blog Network Sellers = Steer Clear

OH NO! We already
used low quality SEO
now we have a
Google Penalty
Let the party start!

Kicking Ass One Day. Crying the next!!

Matt Cutt’s vs.You

People are getting desperate

GoogleWebmasterTools > SearchTraffic > Manual Actions
Work out if the penalty is Manual or Algorithmic
 GoogleWebmasterTools > SearchTraffic > Manual Actions

Work out if the penalty is Manual or Algorithmic
 GoogleWebmasterTools > SearchTraffic > Manual Actions

http://www.barracuda-digital.co.uk/panguin-tool/
Penalty AnalysisTool
http://www.barracuda-digital.co.uk/panguin-tool/

If its Algorithmic you need to track Google changes

Ok it is now time
for a link audit!

GoogleWebmasterTools Links

Ahrefs – Cost 90+ a month

Pin Point Highly Generic Links and Suspicious links

Download everything to make
one large Excel analysis file!

Any tools I can
use to assist the
process?

Link Detox.com – Cost 100+ a month
Warning you need to do your own research into all links, these
tools are not accurate.

Link Risk.com - Cost 200+ EURO a month
Warning you need to do your own research into all links, these
tools are not accurate.

What type of
low quality links
should I look
for?

Russian forum Spam

Non English forum spam

Websites that just don’t look right

Anything which screams PAID LINKS

Low Quality Directories!

Suspect blogs in Russian or other languages

Suspect directories filled with generic links

De indexed blog networks

Pin Point Highly Generic Links and Suspicious links
Remember the larger the link
profile and the more diverse
the anchor text distribution is
the more complex the process
becomes.

What do Good
quality links
look like?

High QualityTrusted Blogs

High Quality niche specific blogs

Trusted News Websites

Trusted Education Websites

Real People Sharing Content on Social Media Sites

Time to email all the
low quality sites for
link removals

Link Removal Emails

RMOOV.com

OK Lucky for me I
have spent countless
hours and located all
the junk links!
Let the disavow
party start!

Making a disavow file in .txt format
ProTip: Remember to just include the root level domain of the
website you want to disavow.
Disavow files can be 100’s of lines long and please do analysis on
every thing you submit, never submit good links!!

Reconsideration Request for Google

If you have no idea what you are doing, it would be highly advisable to
talk to some one who knows what they are doing before you submit a
disavow file.We hold no liability for any one submitting them it is 100%
at your OWN risk.

Where to submit Disavow & Reconsideration Request
Here is the link to submit the disavow -
https://www.google.com/webmasters/tools/disavow-links-main
Here is the link to submit the reconsideration request, yet you
need to submit the disavow before you submit the
reconsideration request -
https://www.google.com/webmasters/tools/reconsideration
Remember when you do a large disavow you should
implement some HIGH QUALITY link building/ Content
Marketing in the months following.

Remember RecoveryTakesTime!
Research shows that
even after a
recovery from a
manual and
Algorithmic penalty
full recover can still
be hard.This was a
survey taken by a
large sample of
website owners who
have been affected
by penalties in
recent times.
http://www.seroundtable.com/google-manual-penalty-remove-rankings-17580.html

Most sites can recover an examples of a recent client success -
http://prosperitymedia.com.au/google-penalty-recovery-strategies/
Penalty
Recovery
More Guides and Success stories -

ThankYou Find us Online :
ProsperityMedia.com.au
Email me:
James@prosperitymedia.com.au
Call Us: 1300 886 452
Questions?

Google Penalty Recovery & Analysis Guide

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