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Social media planning, content and communication

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Connie Crosby
Connie Crosby

This document provides an overview of social media planning, content, and communication. It discusses developing a social media strategy and framework, including determining audiences and creating an editorial calendar. It also covers risks and policies for social media use, such as starting small, setting commenting policies, and monitoring comments. Resources for further information on social media planning and certificates are also referenced.

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Social Media Planning, Content & Communication Connie Crosby Crosby Group Consulting @conniecrosby Toronto, ON Centennial College November 19, 2013
Social Media Planning Framework
Engagement
Strategy Development
The social media ecosystem - the tools
conversationprism.com
Planning content • Determine & research audience(s) • Plan a range of interesting content • Who will do what? • Editorial calendar • Keywords for SEO
Keyword Intelligence by Ron Jones Sybex, 2011
Personal reputation • brandyourself.com • reputation.com Contributions from the class. Check these out!
Risks & Policy
Mitigating risks • Start small and add • Gradually incorporate into workflow • Set and post a policy for comments on your social media sites in advance • Monitor comments • Consider in advance who will respond to various types of comments and how - e.g. what about during a crisis? • Do read the terms of service for social media sites
Social Media Guidelines Checklist http://www.charleneli.com/resources/social-media-policiesdirectory/
socialmedia.policytool.net
Want more on the Social Media Framework? Social Media Planning for Organizations • online as part of Social Media Engagement Certificate • at iSchool Institute, University of Toronto • https://institute.ischool.utoronto.ca/certificates/ social-media-engagement-certificate
PodCamp Toronto podcamptoronto.com
Effective Blogging for Libraries by Connie Crosby The Tech Set series, Neal-Schuman Publishing http://www.neal-schuman.com/ebl Available in Canada via the OLA Store www.accessola.com/olastore/
Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca @conniecrosby @crosbygroup 416-919-6719

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