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Proposta d'Estratègia de
mobilitat del Consorci AOC
Basada en l’estratègia del
Govern del Regne Unit
Gov.uk
Per què una estratègia de serveis per a mòbils ?
2
% Usuaris que accedeixen
a e-Notum per mòbil
Quins Serveis hem de ‘mobilitzar’?
Els adreçats als ciutadans
‘We are not appy, appy at all’ UK Gov approach
● Estratègia AOC en relació a mòbils:
○Ús web responsive design: 1 web x N ...
Què entenem per una ‘‘app’’
● App nativa
○S’ha de descarregar
○Específica per 1 dispositiu
● Web app (responsive app)
○No ...
What is a‘Native’ App ?
● Downloaded
● Free or paid-for
● Persists on the device.
● Can access all device features
● Propr...
‘Native’ App
Pros
● Revenue (download and
buy)
● Persistent presence on
device
● Can access all functions
on a device
● Sn...
Ús real de les ‘apps’ !!!
● 1.200.000 persones utilitzen apps al mòbil
● Hi ha +1.000.000 apps
● 80 apps per usuari
9
What is a‘Web App’
● Uses device’s built-in web browser
● Is a website which optimises its layout &
functionality for each...
Web App
Pros
● It is your website, so
costs are minimised and
maintenance.
● Uses open standards
(HTML5)
● No access thoug...
12
Estratègia
● Web responsive webs
○ Apps natives o híbrides molt rarament estan justificades
● Open Data
○ Obrir les dades ...
Backing open standards (HMTL5) rather than risking
proliferation of parallel versions of services as devices
proliferate.
...
And while people spend as much time
using apps as using mobile web...
…the vast
majority of app
use is for
gaming &
social...
Proposta d'Estratègia de mobilitat del Consorci AOC
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Proposta d'Estratègia de mobilitat del Consorci AOC

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Proposta d'estratègia basada en la del Govern del Regne Unit Gov.uk

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Proposta d'Estratègia de mobilitat del Consorci AOC

  1. 1. Proposta d'Estratègia de mobilitat del Consorci AOC Basada en l’estratègia del Govern del Regne Unit Gov.uk
  2. 2. Per què una estratègia de serveis per a mòbils ? 2 % Usuaris que accedeixen a e-Notum per mòbil
  3. 3. Quins Serveis hem de ‘mobilitzar’? Els adreçats als ciutadans
  4. 4. ‘We are not appy, appy at all’ UK Gov approach ● Estratègia AOC en relació a mòbils: ○Ús web responsive design: 1 web x N dispositius ○ No es desenvoluparan apps natives excepte que hi hagi necessitats importants que no es cobreixin amb WRD
  5. 5. Què entenem per una ‘‘app’’ ● App nativa ○S’ha de descarregar ○Específica per 1 dispositiu ● Web app (responsive app) ○No es descarreguen ○Webs que s’adapten al dispositiu ● App híbrida
  6. 6. What is a‘Native’ App ? ● Downloaded ● Free or paid-for ● Persists on the device. ● Can access all device features ● Proprietary code ○Completely different software for iPhone/iPad, Android, Blackberry etc. ● Examples: ○Spotify, Angry Birds, Instagram, Skype etc.
  7. 7. ‘Native’ App Pros ● Revenue (download and buy) ● Persistent presence on device ● Can access all functions on a device ● Snappier performance in general ● Can be used offline, in some cases. Cons ● Expensive to develop & maintain ● Needs several different versions (Android, iPhone, iPad, Blackberry etc) ● Can only be downloaded via app stores (Apple, Google) ● Most apps are little downloaded, and even then rarely used.
  8. 8. Ús real de les ‘apps’ !!! ● 1.200.000 persones utilitzen apps al mòbil ● Hi ha +1.000.000 apps ● 80 apps per usuari 9
  9. 9. What is a‘Web App’ ● Uses device’s built-in web browser ● Is a website which optimises its layout & functionality for each device ● Uses open standards (HTML5)
  10. 10. Web App Pros ● It is your website, so costs are minimised and maintenance. ● Uses open standards (HTML5) ● No access though stores ● Performance still good ● Clear winning strategy for ‘utility’ services which do not require complex device features Cons ● Not persistent on device ● Some device features unavailable (camera, address book) ● Requires internet connection ● Not snappy enough for some complex services (e.g. Spotify, Facebook, Skype) ● No ‘download and buy’ revenue stream.
  11. 11. 12
  12. 12. Estratègia ● Web responsive webs ○ Apps natives o híbrides molt rarament estan justificades ● Open Data ○ Obrir les dades / APIs (on tingui sentit) per promoure el desenvolupament d’APPs per empreses de mercat. Si hi ha una demanda important, el mercat desenvoluparà APPs natives
  13. 13. Backing open standards (HMTL5) rather than risking proliferation of parallel versions of services as devices proliferate. How will you afford to support The iWatch? Or the next big thing?
  14. 14. And while people spend as much time using apps as using mobile web... …the vast majority of app use is for gaming & social networking.

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