Email Marketing Essentials - How to Build a List of Loyal Subscribers

1. Email Marketing Essentials
How to Build A List Of Loyal Subscribers
Course Book

2. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
Page 1
Table of Contents
Introduction ...........................................................................................
What Is an Email List and Why Is It So Important? ....................................
The Keys to Using an Autoresponder Effectively .........................................
Getting People to Sign Up ........................................................................
The Importance of a Good Introduction .....................................................
Providing Valuable Information to Your List................................................
What Your Subscribers Want ....................................................................
How to Keep Your Subscribers Tuned in .....................................................
Engage with Readers...............................................................................
Reaching Your Subscribers Outside of Your List ..........................................
Passive and Active Income from Your Email Marketing ................................
Conclusion and Your Action Plan ...............................................................

3. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
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Introduction
Why do you need to worry about the relationship you build with your email
list? In the face of social media and all of the other new things popping up on
the web, why would anyone still put their energy into email marketing?
Well, consider this…
According to Hubspot, there are 3.6 billion email accounts worldwide. General
estimates put the number of email users at 2 billion worldwide (with additional
accounts making the total higher). Compare this with the number of Facebook
users, which is just shy of one billion. Facebook is, at the time of writing, the
world's biggest social media platform. Yet its numbers still can’t hold a candle
to email.
A study by research firm Radicati Group says that the number of new email
accounts registered worldwide is exploding. It predicts that there will be over
4 billion email accounts by the end of 2014. It further predicts that this growth
will surpass 5 billion by 2018.
Hubspot also reports that 91% of consumers check their email inboxes daily.
It found that 74% of consumers prefer to get commercial messages through
email as opposed to somewhere else, such as social media.
According to stats gathered by SalesForce, nearly half of all email list
subscribers reported making one purchase per year through email messages.
Email marketing produces higher ROI than any other online marketing
methods. It has a unique place in the world of online marketing strategies
because it's so personal. This personal aspect is why email subscribers are so
responsive.

4. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
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Do any of these sound like you?
➢ You have an email list, but haven’t really done much with it
➢ You have a list, but feel like your subscribers barely listen to you
➢ You want to ramp up your current email marketing efforts, but you think
you just have to add more opt-ins
➢ Your unsubscribe rate seems ridiculously high
➢ You have a small list of subscribers and think you just have to grow it bigger
before it can be profitable
What You'll Learn in This Course
This course covers the things you need to know to build the type of relationship
with your email subscribers that leads to lasting loyalty and profits. We’ll cover
both basic and some advanced strategies.
Each section comes with an assignment and worksheets, so that you can easily
implement what you've learned. You’ll be completing those activities as you
move through the program. By the end, you should already be well on your
way to a strong relationship with the people on your email list.
By the time you’ve finished this course, you will
have:
➢ Identified reasons it’s essential to have strong relationships with your list
of email subscribers.
➢ Assessed the current state of your email autoresponder efforts and where
you need to improve.
➢ Identified the actions you will take to increase the number of your list
subscribers.
➢ Written or revised your current Welcome email so that it sets the right
tone and gets your subscriber relationship started in the right direction.
➢ Identified what your readers want to hear in your emails.
➢ Brainstormed ideas for email content your readers will find valuable.

5. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
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➢ Written emails that keep your subscribers engaged and interested in
reading your content.
➢ Listed ways you will build your subscriber relationship outside of email.
➢ Outlined which types of income you will focus on getting from
autoresponder vs. broadcast emails (passive vs. active income).
➢ Drafted an action plan for moving forward with your subscriber
relationship-building efforts.
Let's get started…

6. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
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What Is an Email List and Why Is
It So Important?
Marketing methods come and go but there is one method that endures: the
email list. An email list is a list of subscribers who have chosen to receive
messages from you through their email accounts. On many websites, you'll
see a sign-up form asking for your email address, promising high quality
content and promotions in exchange. This is the sign-up form for an email list.
Email marketing is still considered one of the most powerful ways to build a
connection with your audience and there are several reasons that this is the
case.
➢ Your messages go straight to your subscribers' email inboxes. Email is still
the most frequently checked online service, much more than even the
ubiquitous, billion user-strong Facebook.
➢ Email is personal, direct, and private. Thus, it's good for building trust and
an emotional connection.
➢ There are a variety of ways you can use your email marketing to promote
your products or website.
➢ Email marketing is extremely cost-effective, costing only the price of your
email marketing software service.
➢ The content you share with your list is exclusive to your subscribers, which
helps to even further build a solid relationship.
➢ You own your email list. It's not someone else's platform and it's not
dependent on traffic from search engines.
➢ It is an asset to your business.

7. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
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8. EMAIL MARKETING ESSENTIALS: HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS
Your Company Name http://www.YourWebsiteHere.com
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How Marketers Use Email Marketing
Marketers build email lists for a number of reasons. These include:
➢ To sell products directly
➢ To build a deeper relationship with your audience
➢ To brand your online presence
➢ To drive traffic to your site or blog
➢ To build authority in your niche by sharing valuable content
➢ Any combination of the above.
In this course, we'll cover many aspects of email marketing, focusing primarily
on the part that is most critical – your relationship with your list of subscribers.
However, the basic steps for successful email marketing are simple:
1. You get people to subscribe to your email list.
2. You send out email messages on a regular basis to your list.
3. If your list is responsive, you earn income every time you send out a
promotional message.
This is how many successful email marketers earn their living.
Activity:
➢ List the top reasons you're going to start or increase your email marketing.
➢ Identify the main goal you want to achieve in this course.