Before rebuilding your whole website … Here are 4 key questions that will help you fix 80% of your conversion issues !

1. TOP CONVERSION
IN 4 QUESTIONS

2. Here are 4 key questions that
will help you fix 80% of your
conversion issues
Before rebuilding your whole website …

3. WHERE AM I ?
#1

4. AN IMMEDIATE LANDMARK
The name and the logo of your brand have to be easy to
identify
Give

5. TRIGGER A SENSE OF FAMILIARITY
The “mere exposure effect” brings a positive reaction

6. WHY AM I HERE ?
#2

7. 8 SECONDS TO CONVINCE
It's the time you have to remind your customers why they
are on your page and convince them to stay

8. The average attention
span of users online is
less than the one of a
goldfish…
So

9. KEEP IT
SIMPLE !

10. • Expose your
advantages in
3 points
• No more !!!

11. BEWARE OF "THE CURSE OF KNOWLEDGE"
The more you know, the harder it is to think like someone that
doesn't know what you're talking about

12. Use verbs that inspire actions

13. WHAT SHOULD I DO ?
#3

14. Reduce the time users spend thinking
BE DIRECT ABOUT
WHAT YOU WANT YOUR
CUSTOMERS TO DO

15. WHY SHOULD I DO IT ?
#4

16. Next day delivery, Free trial, Extras, "This offer expires today”…
OFFER AN INCENTIVE TO GET THAT CONVERSION !

17. The fear to see the item you want sold out is a real stimulate
TRIGGER THE LOSS AVERSION BIAS

18. STAND OUT FROM YOUR COMPETITORS !
Travellers, for example, are visiting an average of 38 different
websites before booking

19. SUM UP
3- Tell immediately your visitor what to do
1- Don’t forget to give a familiar landmark
2- Expose simple
arguments to convince in
few seconds
4- Be persuasive

20. A BETTER CONVERSION !
Using these 4 easy tips
you will obtain quickly

21. I am here !
marcello@convertize.com
To go further…
If you want to know more about
behavioural psychology studies, Google
Scholar is very useful
and if you need help…