This presentation was delivered by Don Farrell at the Dublin Web Summit. It focuses on email marketing. Don runs http://www.Circulator.com. If you send emails, check it out
4. Email Marketing Stats Email delivers one of the lowest costs per order. Email's ROI index is 70 % higher than any other direct-response marketing vehicle - DMA, 2008 Sharing of information (viral) 78% of people email their friends links to information they wish to share 22% share through social media
5. What Medium can’t you give up? Email and text messaging (both 26%) are the activities “least likely to be given up for a week"
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7. 23% of US internet users report using email more often over the past 6 months
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9. Followed by 17% who prefer direct mail promotions – down 8.6%
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12. Ireland – 2009 – Average open rates 17% of Irish Marketers are seeing open rates of over 51% Q – what factors influence open rates ? A – Subject Line, Timing, Frequency & quality of previous campaigns
13. Email Examples - The Good Clear and well defined supporting cta’s ( also in HTML) Personalisation Main CTA is well positioned and is HTML (people can see / click it even if they don’t download the images) Full Company Details and Opt Out
17. What email clients do people use ? Email sent to 27k European Business Addresses – Sector Energy - Feb 09 A recent campaign to an ‘Online Marketing’ audience - 10% opened it on an iPhone
![Email Marketing Stats - 2009 97% of all Internet users use email . If it was a country, its 1.4 billion users would make it the largest country But as a marketing medium? Email marketing will generate an ROI of $48 for every dollar spent on it this year, outperforming all other direct marketing channels . ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)