This presentation provides next steps for launching a community of practice on market engagement at CARE.

1. Launching a Community of
Practice for Market Engagement
Second Meeting
January 19, 2012

2. What do we want to accomplish?
No 1: Accelerate our No 2: Make it easier to
internal learning cycle access and apply lessons
from across CARE
Outcomes
No 3: Improve project and No 4: Expand our
programming impact professional development
opportunities

3. Agenda
1 • Review outcomes from last meeting
2 • Present and discuss draft plan for core admin
team roles and responsibilities
3 • Agree on admin team membership
4 • Agree on admin team next steps
5 • Present and discuss preliminary CoP activity
options

4. Recapping Last Meeting
Recapping Last Meeting
• Great attendance: 17 Participants. 5 COs, 4 CI Lead members, 1 RMU.
Asia, ECA, SA, LAC all represented.
• Opened with a presentation on, “Why a CoP and why now?” Access that
here: http://www.slideshare.net/cpennotti
• Gathered input from participants. Brainstormed ideas a bit.
• Identified Next Steps including:
– Convene a follow up meeting early in January to keep the momentum going
– Identify a core administrative team to be responsible for:
• Outline an activity plan based on priorities voiced by other champions
• Define clear roles and responsibilities for themselves and others
• Continue to build the CoP infrastructure and support use of various
technologies
• Facilitate the development of a market engagement learning agenda
– Start to develop a learning agenda / identify champions to lead thematic
discussions

5. SEAD Chat Survey Summary
• Currently 266 SEAD subscribers. 24 survey
respondents
• Country Office:
– Ethiopia, Tanzania, Indonesia, Zambia, Bolivia, Rwanda, Bur
undi, Malawi, India
• Regional Office:
– ARMU, LACRMU, ECARMU, SARMU
• Lead Member:
– CUSA, CIUK, CCanada, CFrance

6. SEAD Chat Survey Summary
• How often respondents read SEAD Chat
– 89% of respondents “always” or “sometimes” read emails from
SEAD Chat (appox 50/50 split)
• Topics of greatest interest for learning:
– #1: Market Facilitation / Value Chain Approach – 78%
– #2: M&E / Program Impact – 63.2%
– #3: Gender & Economic Empowerment – 57.9%
(VSLA, microfinance, etc all below 40%)
• Where respondents already have a web presence:
– 86% are members of LinkedIn
– 71% are members of Facebook
– 56% are members of Twitter

7. SEAD Chat Survey Summary:
Recommendations
• “Always getting actual information, like the one about VSLA in
Ghana.”
• “Organize the annual event on Value Chain and BDS where the
people from different countries can share and exchange
experiences.”
• “If possible, use more than one language in order to facilitate
access to several readers even outside of SEAD chat.”
• “Please include more on market linkages.”
• “Organizing some ad hoc activities like online discussions or
webinars around specific themes.”
• “Increase the market development / livelihoods content.”
• “Summarize anything you send with 2-3 lines stating why it is
important and who might be interested.”

8. Agenda
1 • Review outcomes from last meeting
2 • Present and discuss draft plan for core admin
team roles and responsibilities
3 • Agree on admin team membership
4 • Agree on admin team next steps
5 • Present and discuss preliminary CoP activity
options

9. CoP Roles & Responsibilities
Listeners
Listeners
CARE staff interested in
market engagement but not
necessarily working on it
CoP Members and/or not willing to commit
to CoP membership. They
engage through SEAD Chat.
Technical
Champions
CoP Members
CARE staff interested in and
working on market
Admin Team
engagement. They bring
knowledge to the network
and commit to contribute to
collective learning.

10. CoP Roles & Responsibilities
Technical Champions
Listeners
CARE staff working on market
engagement with particular
expertise and interest in
CoP Members
making the CoP a work. They
promote the CoP in their
Technical
sphere of influence and lead on
Champions some learning areas.
Admin Team
CARE staff with an explicit
Admin Team
responsibility for or interset in
supporting cross-CARE learning
in this area. They commit to
support CoP functional and
administrative tasks.

11. Some Specifics: Admin Team
 Proposed Role
 Take the lead in organizing CoP activities and supporting the CoP’s overall
progress and direction
 Proposed Responsibilities
 Outline a 12-month activity plan based on priorities voiced by champions
 Facilitate the development of a market engagement learning agenda
 Engage champions to develop plans for moving the learning agenda forward
 Continue to build the CoP infrastructure / support use of various technologies
 Identify and help the CoP to access a range of
 Proposed membership:
 Christian Pennotti (CUSA) Co-Chair
 Gianluca Nardi (CIUK) Co-Chair
 Tess Bayombong (CARE C)
 Tim Bishop (ARMU)
 Vianney Sauvage or Fabienne Pouyadou (CARE F)
 2-3 CO or RMU representatives (need volunteers)

12. Some Specifics: Technical Champions
 Proposed Role
Work as an extension of the Admin team, helping to bring ideas to
reality through personal commitment and engagement of their
networks
 Proposed Responsibilities
Serve as ‘early-adopters’ of CoP initiatives to create demonstration
effect
Promote the CoP among target audience to help engage new
members
 Channel ideas and feedback to the Admin team
Some champions take on leadership around a particular theme or
learning agenda task
 Proposed membership:
 Anyone that is willing and able to take on those roles, starting with
anyone that has attended either of these two meetings.

13. Some Specifics: CoP Members
 Proposed Role
Engage in both specific CoP tasks to support the learning agenda and
more loosely as a contributor and learner in the network
 Proposed Responsibilities
Introduce yourself to the network (Admin team will coordinate how
this happens)
 Articulate what it is you want to learn and what skills and knowledge
you can bring to the network
 Commit to spending at least 1 hour per month participating in
network activities
 Some members will work on specific learning agenda tasks on a
voluntary basis.
 Proposed membership:
 Any CARE staff member interested in this topic area who has relevant
expertise and knowledge to bring the network and is willing to accept
the responsibilities outlined above.

14. Agenda
1 • Review outcomes from last meeting
2 • Present and discuss draft plan for core admin
team roles and responsibilities
3 • Agree on admin team membership
4 • Agree on admin team next steps
5 • Present and discuss preliminary CoP activity
options

15. Agenda
1 • Review outcomes from last meeting
2 • Present and discuss draft plan for core admin
team roles and responsibilities
3 • Agree on admin team membership
4 • Agree on admin team next steps
5 • Present and discuss preliminary CoP activity
options

16. Admin Team Next Steps
Collaborate to draft and commit to12-month
activity plan
Share plan with CoP champions via email for
comment and finalize
Simultaneously advance on ‘hot’ opportunities to
continue to build momentum for the CoP…
(Yup, you’ve got to wait till the next slide to learn what’s hot )

17. Agenda
1 • Review outcomes from last meeting
2 • Present and discuss draft plan for core admin
team roles and responsibilities
3 • Agree on admin team membership
4 • Agree on admin team next steps
5 • Present and discuss preliminary CoP activity
options

18. Ideas for Getting Started
1. Listen and Learn
• Internally from other CoPs, each other and target members
• Externally from other CoPs, peer organizations, partners
2. Engage and activate champions
• Define actionable priorities
• Figure out translation issues
• Share responsibility to pursue these
3. Promote CoP among target members
• Reach beyond usual suspects. Get field and junior staff engaged
• Use concrete opportunities for exchange as ‘hooks’
4. Continue to take an organic approach / follow the energy

19. #5 Organic Learning Agenda in Action
BoP Service Models Building blocks of a
 Zambia – Agrodealers
 Ghana, India - RSP learning agenda that is
 Peru – Technical Assist. Providers
already active within CARE
Food Security on issues related to
 Ethiopia - PSNP Plus
 Bangladesh – Shouhardo market engagement.
 Uganda - SCORE
Women’s Empowerment Corporate Partnerships
 Bangladesh - SDVC GAAP  Bangladesh - Walmart
 Bolivia - Value Chain /  Ghana – Cadbury, Kraft, Cargill
Chuquisaca  Sri Lanka – Ethical Tea
 Mali, TZ, Malawi, India – Partnership
Pathways Program

20. Hot Opportunities
Building on the organic learning agenda, a few initiatives
emerge that we can use as ‘hooks,’ to start building the
network:
• Launching the CARE Monitoring and Evaluation Guide for VC
Programs. Christian organizing a bi-weekly series of webinars to
introduce this starting in February. Goal is to increase % of CARE
staff applying good M&E practices in Market Engagement
Programming.
• Defining Common Indicators for Market Engagement across
CARE. Gianluca willing to spearhead a task force on this topic.
Goal is to build off of current thinking to define a core set of
reasonable indicators that we can all track to compare
performance and articulate national, regional and global impact.

21. Hot Opportunities
• Pulling together the Next Market Engagement Newsletter. Due
to be released toward the end of Feb, this would be a good
opportunity for someone to take up, getting input from across
CARE (rather than centrally generating what is covered and so
much of the content).
Along side this, we’ll need a process in place to define a CoP learning
agenda and address some of the logistics, particularly translation.
Are there other “Hot Opportunities,” people feel should be
capitalized on right now?

22. What are your
thoughts, ideas and
comments?