Many people voiced strong reactions to the ban on selling large soft drinks in New York City. Crimson Hexagon's social media analytics technology cuts through the chaos of social media chatter to show categories and proportions of public opinion.

1. NYC Soft Drink Ban
PROPRIETARY & CONFIDENTIAL
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2. CASE STUDY: NYC SOFT DRINK BAN
Date Range: March 1, 2013 to March 21, 2003
Sources & Volume: 74,000 Tweets.
SUMMARY: While most opinions are negative, there was a sliver of
opinion in support of the ban that emerged after the
overall volume spike, on about March 13 and 14.
PROPRIETARY & CONFIDENTIAL
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3. NYC SOFT DRINK BAN: UP & DOWN
FINDINGS:
A. General negative
sentiment.
A
B B. Small spike of positive
sentiment on March 13-
14.
PROPRIETARY & CONFIDENTIAL
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4. NYC SOFT DRINK BAN: WHY NEGATIVE?
FINDINGS:
D A. 29% of the conversation is
against the soda size limits
in general.
B. 7% blames Bloomberg and
expresses that he is
exerting undue power as
A C.
mayor.
5% of the overall
B conversation discusses
how major brands, such as
Coke and Pepsi, are
coming out against the
ban.
C D. Only 5% of the
conversation expresses
support for limiting the
size of soda.
PROPRIETARY & CONFIDENTIAL
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5. NYC SOFT DRINK BAN: BY GENDER
FINDINGS:
More than double the amount of men tweeted
about the NYC Soda ban than women.
PROPRIETARY & CONFIDENTIAL
© CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.

6. CRIMSON HEXAGON
Crimson Hexagon, founded in 2007, is the leading provider of analysis
software that delivers business intelligence from social media data for global
corporations. Powered by patented technology developed at Harvard
University’s Institute for Quantitative Social Science, the Crimson Hexagon
ForSight™ platform delivers the industry’s most comprehensive Big Data
analysis capabilities for a variety of large-scale data sources. Clients include
leading global organizations such as: Microsoft, Ogilvy, Paramount Pictures,
Edelman StrategyOne, Starbucks, Simon & Schuster, MRM Worldwide,
Twitter, The United Nations, and many more. For more information go
to: http://www.crimsonhexagon.com.
PROPRIETARY & CONFIDENTIAL
© CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.