Crimson Hexagon was curious. How were people reacting to over 40 primetime TV show cancellations in May 2013 on Twitter? We used our ForSight social media intelligence platform to find out.

1. PROPRIETARY & CONFIDENTIAL
Social Analysis
TV SHOW
Cancellation
REACTIONS

2. PROPRIETARY & CONFIDENTIAL
The major TV networks have
announced over 40 show
cancellations this year. How is the
viewing audience reacting?

3. PROPRIETARY & CONFIDENTIAL
CANCELLED: SMASH
FINDINGS:
A. Over 25,000 relevant posts (May
7-14)
B. Conversation centered around
hashtags #nbcsavesmash and
#keepsmashing
C. Tweets compared the show to
Glee, stating that the latter
should be cancelled instead

4. PROPRIETARY & CONFIDENTIAL
CANCELLED: SMASH

5. PROPRIETARY & CONFIDENTIAL
CANCELLED: HAPPY ENDINGS
FINDINGS:
A. Over 19,500 relevant posts
B. Conversation centered around
#savehappyendings, which gained popularity
after being tweeted by the writers of the show
C. Several users voiced hope that the show
would be picked up by the USA Network

6. PROPRIETARY & CONFIDENTIAL
CANCELLED: HAPPY ENDINGS

7. PROPRIETARY & CONFIDENTIAL
CANCELLED: THE NEW NORMAL
FINDINGS:
A. Over 5,500 relevant posts
B. Conversation centered
around #savethenewnormal
C. Users both praised and
blamed actress Nene
Leakes for the cancellation

8. PROPRIETARY & CONFIDENTIAL
CANCELLED: THE NEW NORMAL

9. PROPRIETARY & CONFIDENTIAL
LIMITED RENEWAL:
NIKITA
FINDINGS:
A. Over 5,500 relevant posts
B. Conversation centered around
the show’s renewal for a fourth
season
C. Mixed reactions: those who were
happy for another season and
those who were disappointed the
final season will only be 6
episodes
D. Some criticism of the renewal
due to the show’s low ratings

10. PROPRIETARY & CONFIDENTIAL
LIMITED RENEWAL: NIKITA

11. PROPRIETARY & CONFIDENTIAL
Crimson Hexagon, founded in 2007, is the leading provider of analysis
software that delivers business intelligence from social media data for global
corporations. Powered by patented technology developed at Harvard
University’s Institute for Quantitative Social Science, the Crimson Hexagon
ForSight™ platform delivers the industry’s most comprehensive Big Data
analysis capabilities for a variety of large-scale data sources. Clients include
leading global organizations such as: Microsoft, Samsung, Paramount
Pictures, General Electric, Starbucks, Twitter, The United Nations, and many
more. For more information go to: http://www.crimsonhexagon.com.
CRIMSON HEXAGON

12. PROPRIETARY & CONFIDENTIAL
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