Código fuente

Jornada “Marketing en buscadores en el mundo digital” Rafael Pedraza Jiménez Departament de Comunicació Universitat Pompeu Fabra [email_address] Taller “Search Engine Optimization” Optimización del código fuente

Factores de posicionamiento (I)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factores de posicionamiento (II)‏ ,[object Object],[object Object],[object Object],[object Object]

Dimensiones en la calidad del código fuente ,[object Object],[object Object],[object Object]

Código libre de errores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Código libre de errores (II)‏

Elementos depreciados ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alternativas: usar elementos XHTML o CSS http :// www.codehelp.co.uk / html / deprecated.html

Atributos depreciados ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alternativas: CSS for deprecated attributes http :// www.punkchip.com /2007/02/ css - deprecated - attributes -1/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Separación de contenido y presentación ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buenas prácticas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Palabras clave, metadatos y código fuente ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elementos semánticos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elementos semánticos - II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Atributos semánticos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Atributos semánticos - II

Microformatos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lista de microformatos: http://microformats.org/wiki/Main_Page

Microformatos - II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prácticas desaconsejadas ,[object Object],[object Object],[object Object]

Conclusiones - I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusiones - II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusiones - III ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fuentes: Selección básica ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sitios web significativos ,[object Object],[object Object],[object Object],[object Object]

Práctica 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Práctica 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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