Easy guide to getting started with location based marketing ... how to claim your business on Foursquare and Google Maps Places

1. Easy Guide to Social Media & Location Marketing A short guide to mobile marketing. From Damien Saunders

2. Remember this? 2

3. Smart phone 2010 Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 3

4. Smart phone 2013?  No … this is a wrist phone watch from 2010 4

5. 4.6 Billion … estimated number of mobile phone subscribers at the end of 2009. 5

6. 93 the percentage of 18 – 29 year old with a mobile 6

7. 60 The percentage of mobiles to be sold in 2013 that will be SMARTPHONES 7

8. 400 Million of users on Facebook at the start of 2010 8

9. and it just went mobile. 9

10. Claim your business on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 10

11. Claim your entry on Google Maps 11 Click here to claim Make sure the details are correct. This is important for mobile advertising and programmes like Google Adwords

12. Start a free e-mail newsletter Create a newsletter using free tools like Mailchimp that can manage your customers. Be creative and setup automatic welcome messages and offers. As well Mailchimp can be linked to Google Analytics 12

13. Create a Facebook Fan Page Find your customers online – don’t wait for them to visit your website Not everyone is on Facebook, but every business can connect to customers there. Even if your b2b, b2c, b2b2c or d2c you can find a place on Facebook. 13

15. RSS (like a news feed)

16. Facebook BadgeAs well promote all thisfrom your Twitter account 14

17. Promote your communities in-store 15 Don’t be waiting for your customers to be your new friends online.

18. How much time does this take? 16 Don’t worry! You determine the time you want to spend @twitter or LOLling around with your customers on facebook. YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAY Find out more: http://damiensaunders.com

19. TRENDS IN MARKETING 17 Ol’ Skool Nu Skool Print Ads Magazines Expos & Trade Shows Tele-sales Direct Mail Radio TV Social Media E-mail CRM Online Video Banner Ads Search Web Viral Blog Mobile

20. 8 Steps to Nirvana with Location Based Marketing for Mobile Add your business on Foursquare, Gowalla Add a prize or incentives for people to visit your shop Create a fan page for your business on Facebook & Twitter Confirm your business on Google Local Maps Create a free email newsletter linked to your website Cross promote Twitter, Foursquare, Gowalla & Facebook on your website Put up a sign-in your shop to promote your services Talk to me 18 Find out more: http://damiensaunders.com

21. DAMIEN SAUNDERS Social Media Marketing Specialist +44 7919 110 638 Damien@DamienSaunders.com @damiensaunders What Next? Get in touch Find out more: http://damiensaunders.com