Topic: media and information source

1. MEDIAANDINFORMATIONSOURCE

2. Checking of Assignments
Independent Assessment 1
1.Pre-industrial age
2.Electronic age
3.Industrial age
4.Information age
5.Electronic age
1.Broadcast media
2.Print Media
3.New Media
4.Online
5.Print Media
6.Print Media
7.Print Media
8.Online media
9.Broadcast media
10.Broadcast media
11.Online media
12.Online media
13.Online media
14.Broadcasting
15.Newspaper

3. Information
Cyberbullying
Pre-Industrial Age
Information age
Verbal
Media
Media literacy
Electronic age
New Media
Non-verbal
Media literate
Industrial age
Technology Literate
Broadcast media
Print Media

4. 1. Media
2. Media literacy
3. Information
4. Verbal
5. Media literate
6. Broadcast media
7. Print Media
8. Cyberbullying
9. Pre-Industrial Age
10.Information age
11.Industrial age
12.Electronic age
13.New Media
14.Non-verbal
15.Technology Literate

5. ReviewofPast
Lesson
Identify the Types of media.
____1. Magazines
____2.Television
____3.Blogs
____4. Books
____5.Advertisement
____ 6. Websites
____ 7. Chat rooms
____ 8. Radio
____ 9. Journals
____10. Live Stream

6. MEDIAANDINFORMATION
SOURCES

7. QUALITIESOFGOOD
INFORMATION

8. a. RELIABILITY - the information can be verified and evaluated. It may
refer to the trustworthiness of the source in evaluating the reliability of
information. (MAPAGKAKATIWALAAN).
b. ACCURACY - refers to the closeness of the report to the actual
data. Measurement of accuracy varies, depending on the type of
information being evaluated. (MAKATOTOHANAN)
c. VALUE - aids the user in making or improving decisions.
(NAKAKATULONG)

9. e. TIMELINESS - Reliability, accuracy, and value of information may
vary based on the time it was produced or acquired.
(NAPAPANAHON)
d. AUTHORITY - Sources with an established expertise on the subject
matter have sound authority on the subject. (PROPESYONAL NA
PAGHAHAYAG)

10. COMMONSOURCESOF
INFORMATION

11. a. LIBRARIES - they are often classified
in 4 groups namely:
-ACADEMIC: contains information
helpful to general information
-PUBLIC: accessible to all (i.e.
municipal libraries)
-SCHOOL
-SPECIAL: these are for persons
with special needs
Libraries also house advanced e-resources.
Most libraries offer the following services:
User services function in linking people to the
information they are looking for.
Technical services function in gathering,
cataloging, and preparing library materials.
Computer services function in maintaining
databases, software programming, web page
design, and computer hardware maintenance
in the library.
Administrative services function in managing
the library and services, conveying contracts
with sellers, supervising library employees, and
preparing budgets.
Libraries of published books are often
considered highly reliable, accurate,
and valuable.

12. b. INTERNET - information
found in internet may be
quite varied in form and
content. Thus, it is more
difficult to determine its
reliability and accuracy
Accessing information on the
internet is easy, but requires more
discipline to check and validate.
Factual and fictitious data are often
merged together.
(THINK FIRST BEFORE YOU CLICK.)

13. c. ALTERNATIVE MEDIA -
other alternative forms of
communication and
distribution have been
popular.
These include social media,
blogs and flash mob
performances.
These alternative forms provide
greater freedom and power to
ordinary individuals and are a
quicker way of distributing
information.
The downside is that a lot of
information being passed around
is biased and inaccurate.

14. INDIGENOUS MEDIA

15. Indigenous knowledge is the
distinctive knowledge kept
to a specific group of people.
Local knowledge, folk
knowledge, people’s
knowledge, traditional
wisdom, or traditional
science are other terms used
for it (Senanayak, 2006).
Dewalt (1994) identified certain features of
indigenous knowledge that are highly
relevant in conservation and sustainable
growth:

16. Locally appropriate
Indigenous knowledge
signifies a way of life
that has advanced with
the local conditions.

17. Restraint in resource
exploitation.
Production is for
survival needs only;
only those necessary
for immediate survival
are taken from the
environment.

18. Diversifiedproduction
systems.
There is no abuse of
resources; various
strategies are utilized
to avoid risks.

19. Respect for nature
A ‘conservation ethic’
often exists. Here, the
land is treated as
sacred.

20. Human dependence on
nature for survival
All species are
interrelated; hence,
one affects the other.

21. Flexibility
Indigenous knowledge
means adapting to new
circumstances and
being open to outside
knowledge.

22. Social responsibility
There are strong family
and community ties,
and with them, feelings
of obligation and
responsibility to
preserve the land for
future generations.

23. UNDERSTANDINGINDIGENOUSMEDIA
ANDINFORMATION:
1. Popular media cannot reach some rural areas. While print,
broadcast, and new media have a wide reach, there are still
areas that these form of media have not reached.
2. Indigenous media and information are highly credible
because they are near the source and are seldom circulated for
profit.
3. Indigenous media are channels for change, education, and
development because of its direct access to local channel.

24. UNDERSTANDINGINDIGENOUSMEDIA
ANDINFORMATION:
4. Ignoring indigenous media and information can result
in development and educational programs that are
irrelevant and ineffective.
5. Forms of indigenous media and their local samples:
a. Folk and traditional media
b. Gatherings and social organizations
c. Direct observations
d. Records – may be written, carved, or oral
e. Oral instruction

25. ComparisonbetweenDifferentSourcesofMedia
QUALITIES OF
INFORMATION
LIBRARY INTERNET ALTERNATIVE
MEDIA
INDIGENOUS
MEDIA
1. Reliability High Moderate Low High
2. Accuracy High Moderate Moderate High
3. Value Moderate High Moderate High
4. Authority High Moderate Moderate High
5. Timeliness Moderate High High Moderate

26. OtherClassificationsofInformationSources
A. Primary Sources of Information:
Primary sources refer to “original materials.” These
are materials from a certain period of time that
have not been filtered, modified through analysis,
interpretation, or evaluation. Also, primary sources
are the bases of other researches.

27. Artifact. It refers to
something made or created
by humans, such as a tool
or a work of art, especially
an object of archaeological
interest.
19th century guidon holder from the Philippines,
wood with traces of gesso, HAAI

28. Diary. It is a record with
distinct entries organized by
date reporting on daily
activities or other periods. It
can be personal, which may
include a person's experiences,
thoughts, and/or feelings.
This is the last entry from William Viers
Bouic's (my Great Great Grandfather) law
school diary

29. Patent. This is the granting of
a right to an inventor by a
sovereign authority. This grant
affords the inventor exclusive
rights to the patented process,
design, or invention for a
designated period in exchange
for a comprehensive disclosure
of the invention.

30. Audio/ video recording.

31. OtherClassificationsofInformationSources
B. Secondary Sources of Information:
Compared to primary sources, secondary sources
are not easily defined. Generally, written after an
original product, they usually aim to give reflection
or analysis. In short, they are analyses,
interpretations, and evaluations of primary
sources. Secondary sources are not proof, but
rather explanation on and discussion of evidence.

32. Secondary sources may be classified as index type, survey type, and
reference type.
Indexes are typically found as one or more individual volumes at
the end of a set. Examples are index, bibliography, indexing
periodicals, and abstracting periodicals.
Survey type involves the product of examination or description of
someone or something. Examples are reviews, treatises, and
monographs.
The reference type consists of materials collected from others’
works such as encyclopedia, dictionary, handbook, manual and
critical tables.

33. OtherClassificationsofInformationSources
C. Tertiary Sources of information:
Tertiary sources are commonly confused with
secondary sources. Tertiary sources involve
information that collects and organizes primary
and secondary sources. Tertiary sources include
bibliographies of bibliographies, directories and
yearbooks, guides to literature, and lists of
research in progress.