2. OUTLINE ● Company Overview
● Problem Overview
● Solution Design
● Solution Features
● Marketing Acquisition/Strategy
● Financials/Financial Projection
● Proposed Partnership Model
● Risks and Mitigation
3. Company Overview
• The name of your Company
• Do you have a Vision and Mission Statement
• Team Composition
1
4. Problem Overview
• Tell us your Problem Statement
• Make it short, succinct, relatable and understandable for a lay man
• Who are your targeted customers?
• Putting up numbers to support this may be great.
1
5. Solution Design & Feature
• The Solution Overview. How is it going to work?
• Do you have a Solution Architecture? Give an insight on the interconnected plugins for
solution. If need be.
• What stands you out from your competitors? Share your Unique Value Proposition
• Share some of the features on your solution. Concentrate on the Big Win
1
6. Marketing/Acquisition Strategy
• State clearly the target market size and the opportunities
• Customer Segmentation
• What is your Business Model. See next slide for Business Model Canva
• Brief Analysis of your Competitors and Pricing
1
7. Key Partners
Who are your most important
partners?
Which key resources do you
acquire from partners?
Which key activities do your
partner perform?
Key Activities
What are the activities you
perform everyday to create
and deliver your value
proposition?
Value Propositions
What is the value you
delivery to your customer?
Which of your customer’s
problems are you helping to
solve?
What is the customer need
that your value proposition
addresses?
What is your promise to
your customers?
What are the products and
services you create for your
customers?
Customer Relationships
What relationship does each
customer segment
expect you to establish and
maintain?
Customer Segments
For whom are you creating
value?
What are the customer
segments that
either pay, receive or decide on
your
value proposition?
Key Resources Channels
How does your value proposition
reach
your customer? Where can your
customer
buy or use your products or
services?
Cost Structure
How does your value proposition reach
your customer? Where can your customer
buy or use your products or services?
Revenue Streams
How do customers reward you for the value you provide to them?
What are the different revenue models?
Business Model Canvas
8. Financials/Financial Projections
• State your Revenue Assumptions
• State your Expenditure assumption
• Projected income/expenditure forecast
• Profitability and Business Prospects
• You may also want to share financial projection for the next 12 months and the next 3
years
1
9. Risks and Mitigation
• What are the Odds and how do you intend to beat them?
• State clearly the immediate risks, mitigating factors and the responsible party
1