SlideShare una empresa de Scribd logo
1 de 36
G L O B A L E
V E R P A C K U N G S
T R E N D S
K+D 2.9.2016
D A N I E L S T E I N E R
S T E I N E R W E R B U N G A G
P A C K A G I N G D E S I G N
I N A L L E N K A N Ä L E N D E R S C H W E I Z
D I V. I M A U S L A N D
T E I L Z E I T D O Z E N T
A N D E R F H S S T. G A L L E N
Z U R P E R S O N
M E G A T R E N D S
A G E I N G S O C I E T Y
C O N N E C T E D W O R L D
A T T E N T I O N E C O N O M Y
I N D I V I D U L I S A T I O N
S U S T A I N A B I L I T Y
D I S T R U S T S O C I E T Y
M A C R O T R E N D S
I N H A L T
A G E I N G
S O C I E T Y
E A S Y O P E N I N G
N E U E L Ö S U N G E N
( Ö F F N E N / H A N D L I N G )
C O N N E C T E D
W O R L D
A U G M E N T E D R E A L I T Y
V E R B I N D U N G Z U S H O P
• A M A Z O N D A S H
• N A C H B E S T E L L U N G
A U T O M A T I S C H
O N L I N E
M O B I L E K O M M U N I K A T I O N
P E R R F I D / N F C I N T E R A K T I O N M I T P R O D U K T E N
E – P R O M O T I O N
• Q R – C O D E S, R F I D - C H I P S
• M E H R W E R T E
• E X T E N D E D P A C K A G I N G
I N T E R A K T I V
S M A R T P A C K A G I N G
A T T E N T I O N
E C O N O M Y
U N G E W Ö H N L I C H
V E R H Ü T U N G S M I T T E L
Ü B E R R A S C H E N D
S P I E L E R I S C H
• E D L E S D E S I G N
• M A G N E T – V E R S C H L U S S
A U S S E R G E W Ö H N L I C H
V E R B L Ü F F E N D
E D L E R
S E L B S T L E U C H T E N D E S
P A P I E R
( L E D T I N T E , L E I T F Ä H I G E S C H R I C H T )
I N T E L L I G E N T
K R E A T I V
S C H O K O L A D E N V E R P A C K U N G
I N D I V I D U A L I S A T I O N
S E L B E R G E S T A L T E N
K U N D E N D E S I G N E N
V E R P A C K U N G E N S E L B E R
P E R S O N A L I S I E R E N
S U S T A I N A B I L I T Y
W E N I G E R I S T M E H R
N A T U R M A T E R I A L
N A T Ü R L I C H E M A T E R I A L I E N
A L S B L I C K F A N G
A L L I N O N E
• P R A K T I S C H
• R E C Y C L I N G M A T E R I A L
W A S C H P U L V E R
G R O S S – K L E I N
• R E C Y C L I N G M A T E R I A L
• B A L G - D E S I G N
• O N E F I T S A L L
P R A L I N E N S C H A C H T E L
D I S T R U S T
S O C I E T Y
V E R - S I C H E R U N G
• S I C H E R U N G V O N Q U E L L E N
• F Ä L S C H U N G S S C H U T Z
• E T C.
M A C R O
T R E N D S
C O N V E N I E N C E
G A N Z S C H Ö N P R A K T I S C H
T R A N S P A R E N Z
Z E I G E N W A S I S T
H A P T I K
S I N N – V O L L
M E T A L L I C
G L A N Z V O L L
D U F T
G E R Ü C H E V E R D E C K E N
D U F T E N D E V E R P A C K U N G E N
E I N E N A S E N L Ä N G E V O R A U S
D A N K E
F Ü R I H R E
A U F M E R K S A M K E I T

Más contenido relacionado

La actualidad más candente

messagingLAB_thought leadership class slides
messagingLAB_thought leadership class slidesmessagingLAB_thought leadership class slides
messagingLAB_thought leadership class slides
messagingLAB
 
M|SOURCE WORK ORDER SYSTEM
M|SOURCE WORK ORDER SYSTEMM|SOURCE WORK ORDER SYSTEM
M|SOURCE WORK ORDER SYSTEM
Scott Urich
 
Caitlin Ball's Creative Platforms presentation
Caitlin Ball's Creative Platforms presentationCaitlin Ball's Creative Platforms presentation
Caitlin Ball's Creative Platforms presentation
Katherine Allen
 

La actualidad más candente (20)

Learning spaces symposium 2015
Learning spaces symposium 2015Learning spaces symposium 2015
Learning spaces symposium 2015
 
messagingLAB_thought leadership class slides
messagingLAB_thought leadership class slidesmessagingLAB_thought leadership class slides
messagingLAB_thought leadership class slides
 
Wie NGOs das Monitoring unterstützen können?
Wie NGOs das Monitoring unterstützen können?Wie NGOs das Monitoring unterstützen können?
Wie NGOs das Monitoring unterstützen können?
 
Pinterest: il migliore social amico di tutte le aziende
Pinterest: il migliore social amico di tutte le aziendePinterest: il migliore social amico di tutte le aziende
Pinterest: il migliore social amico di tutte le aziende
 
WWDC 2019 Cheatsheet
WWDC 2019 CheatsheetWWDC 2019 Cheatsheet
WWDC 2019 Cheatsheet
 
Patologia dolorosa en la mano dr ivan cardenas 1
Patologia dolorosa en la mano dr ivan cardenas 1Patologia dolorosa en la mano dr ivan cardenas 1
Patologia dolorosa en la mano dr ivan cardenas 1
 
Industria 4.0
Industria 4.0Industria 4.0
Industria 4.0
 
Occ Cinque Terre
Occ Cinque TerreOcc Cinque Terre
Occ Cinque Terre
 
Engage Interns During their Senior Year
Engage Interns During their Senior YearEngage Interns During their Senior Year
Engage Interns During their Senior Year
 
M|SOURCE WORK ORDER SYSTEM
M|SOURCE WORK ORDER SYSTEMM|SOURCE WORK ORDER SYSTEM
M|SOURCE WORK ORDER SYSTEM
 
Non-profit marketing workshop
Non-profit marketing workshopNon-profit marketing workshop
Non-profit marketing workshop
 
Information Privilege - Critical Approaches to Access and Advocacy
Information Privilege - Critical Approaches to Access and AdvocacyInformation Privilege - Critical Approaches to Access and Advocacy
Information Privilege - Critical Approaches to Access and Advocacy
 
Help Ukraine
Help UkraineHelp Ukraine
Help Ukraine
 
DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped WorldDIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
 
Caitlin Ball's Creative Platforms presentation
Caitlin Ball's Creative Platforms presentationCaitlin Ball's Creative Platforms presentation
Caitlin Ball's Creative Platforms presentation
 
Orientation Summer 2017 NSUACMSC
Orientation Summer 2017 NSUACMSCOrientation Summer 2017 NSUACMSC
Orientation Summer 2017 NSUACMSC
 
How To Play Music On A Vacuum Cleaner
How To Play Music On A Vacuum CleanerHow To Play Music On A Vacuum Cleaner
How To Play Music On A Vacuum Cleaner
 
Trabajo impresoras
Trabajo impresorasTrabajo impresoras
Trabajo impresoras
 
Sustainable Kerbside Waste Collection
Sustainable Kerbside Waste CollectionSustainable Kerbside Waste Collection
Sustainable Kerbside Waste Collection
 
Store motion company profile 2015
Store motion company profile 2015Store motion company profile 2015
Store motion company profile 2015
 

Similar a Packaging Trends

Medication training - with review notes.pptx
Medication training - with review notes.pptxMedication training - with review notes.pptx
Medication training - with review notes.pptx
sarahboodhoo
 

Similar a Packaging Trends (20)

Photogrammetry
Photogrammetry Photogrammetry
Photogrammetry
 
New Website Launch presentation for DMK Skincare - Las Vegas
New Website Launch presentation for DMK Skincare - Las VegasNew Website Launch presentation for DMK Skincare - Las Vegas
New Website Launch presentation for DMK Skincare - Las Vegas
 
C-Suite Guide to Cybersecurity
C-Suite Guide to CybersecurityC-Suite Guide to Cybersecurity
C-Suite Guide to Cybersecurity
 
What are the Signs of Mercedes Benz Bad Clutch in Phoenix
What are the Signs of Mercedes Benz Bad Clutch in PhoenixWhat are the Signs of Mercedes Benz Bad Clutch in Phoenix
What are the Signs of Mercedes Benz Bad Clutch in Phoenix
 
local_media5339393617520343093.pptx
local_media5339393617520343093.pptxlocal_media5339393617520343093.pptx
local_media5339393617520343093.pptx
 
American Marketing Association - Strategy Presentation
American Marketing Association - Strategy Presentation American Marketing Association - Strategy Presentation
American Marketing Association - Strategy Presentation
 
Metodologia simulacro
Metodologia simulacroMetodologia simulacro
Metodologia simulacro
 
StoreMotion company profile 2015
StoreMotion company profile 2015StoreMotion company profile 2015
StoreMotion company profile 2015
 
Action plan for clothing.pptx
Action plan for clothing.pptxAction plan for clothing.pptx
Action plan for clothing.pptx
 
PEACE EDUCATION (PEACE THEME 5)
PEACE EDUCATION (PEACE THEME 5)PEACE EDUCATION (PEACE THEME 5)
PEACE EDUCATION (PEACE THEME 5)
 
Participación comunitaria.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Participación comunitaria.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxParticipación comunitaria.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Participación comunitaria.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
 
1.1 Introducción a la gestión empresarial
1.1 Introducción a la gestión empresarial1.1 Introducción a la gestión empresarial
1.1 Introducción a la gestión empresarial
 
Building Legends at One World Observatory
Building Legends at One World ObservatoryBuilding Legends at One World Observatory
Building Legends at One World Observatory
 
Film conventions
Film conventions Film conventions
Film conventions
 
leihdir.de "SMART & LOCAL RENTAL SEARCH ENGINE" Handout for Investores
leihdir.de "SMART & LOCAL RENTAL SEARCH ENGINE" Handout for Investoresleihdir.de "SMART & LOCAL RENTAL SEARCH ENGINE" Handout for Investores
leihdir.de "SMART & LOCAL RENTAL SEARCH ENGINE" Handout for Investores
 
Medication training - with review notes.pptx
Medication training - with review notes.pptxMedication training - with review notes.pptx
Medication training - with review notes.pptx
 
Lipscomb University's CORE: Competency-Based Assessment + Learning
Lipscomb University's CORE: Competency-Based Assessment + LearningLipscomb University's CORE: Competency-Based Assessment + Learning
Lipscomb University's CORE: Competency-Based Assessment + Learning
 
Iccs report
Iccs report Iccs report
Iccs report
 
FVR Portfolio v2
FVR Portfolio v2FVR Portfolio v2
FVR Portfolio v2
 
Blue Moon - Advertising Plan (Group Project)
Blue Moon - Advertising Plan (Group Project)Blue Moon - Advertising Plan (Group Project)
Blue Moon - Advertising Plan (Group Project)
 

Más de Steiner Werbung AG

Más de Steiner Werbung AG (17)

Customer journey analyse
Customer journey analyseCustomer journey analyse
Customer journey analyse
 
Content marketing raster
Content marketing rasterContent marketing raster
Content marketing raster
 
Crash-Kurs Marketing
Crash-Kurs MarketingCrash-Kurs Marketing
Crash-Kurs Marketing
 
Crash Kurs Marketing
Crash Kurs MarketingCrash Kurs Marketing
Crash Kurs Marketing
 
Kommunikationsplan
KommunikationsplanKommunikationsplan
Kommunikationsplan
 
Social media BPW
Social media BPWSocial media BPW
Social media BPW
 
effiziente Werbung für kleine Unternehmen
effiziente Werbung für kleine Unternehmeneffiziente Werbung für kleine Unternehmen
effiziente Werbung für kleine Unternehmen
 
Selfmarketing
SelfmarketingSelfmarketing
Selfmarketing
 
Content marketing
Content marketingContent marketing
Content marketing
 
Integrierte kommunikation
Integrierte kommunikationIntegrierte kommunikation
Integrierte kommunikation
 
Social Media für die öffentliche Hand
Social Media für die öffentliche HandSocial Media für die öffentliche Hand
Social Media für die öffentliche Hand
 
Zusatzfolien block 1
Zusatzfolien block 1Zusatzfolien block 1
Zusatzfolien block 1
 
Content marketing raster
Content marketing rasterContent marketing raster
Content marketing raster
 
Customer journey immobilien
Customer journey immobilienCustomer journey immobilien
Customer journey immobilien
 
Kommunikation in zukunft
Kommunikation in zukunftKommunikation in zukunft
Kommunikation in zukunft
 
Extendend packaging
Extendend packagingExtendend packaging
Extendend packaging
 
Steiner werbung wasgehtapp
Steiner werbung wasgehtappSteiner werbung wasgehtapp
Steiner werbung wasgehtapp
 

Último

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 

Packaging Trends

  • 1. G L O B A L E V E R P A C K U N G S T R E N D S K+D 2.9.2016
  • 2. D A N I E L S T E I N E R S T E I N E R W E R B U N G A G P A C K A G I N G D E S I G N I N A L L E N K A N Ä L E N D E R S C H W E I Z D I V. I M A U S L A N D T E I L Z E I T D O Z E N T A N D E R F H S S T. G A L L E N Z U R P E R S O N
  • 3. M E G A T R E N D S A G E I N G S O C I E T Y C O N N E C T E D W O R L D A T T E N T I O N E C O N O M Y I N D I V I D U L I S A T I O N S U S T A I N A B I L I T Y D I S T R U S T S O C I E T Y M A C R O T R E N D S I N H A L T
  • 4. A G E I N G S O C I E T Y
  • 5. E A S Y O P E N I N G N E U E L Ö S U N G E N ( Ö F F N E N / H A N D L I N G )
  • 6. C O N N E C T E D W O R L D
  • 7. A U G M E N T E D R E A L I T Y
  • 8. V E R B I N D U N G Z U S H O P • A M A Z O N D A S H • N A C H B E S T E L L U N G A U T O M A T I S C H O N L I N E
  • 9. M O B I L E K O M M U N I K A T I O N P E R R F I D / N F C I N T E R A K T I O N M I T P R O D U K T E N
  • 10. E – P R O M O T I O N • Q R – C O D E S, R F I D - C H I P S • M E H R W E R T E • E X T E N D E D P A C K A G I N G
  • 11. I N T E R A K T I V S M A R T P A C K A G I N G
  • 12. A T T E N T I O N E C O N O M Y
  • 13. U N G E W Ö H N L I C H V E R H Ü T U N G S M I T T E L
  • 14. Ü B E R R A S C H E N D S P I E L E R I S C H
  • 15. • E D L E S D E S I G N • M A G N E T – V E R S C H L U S S A U S S E R G E W Ö H N L I C H
  • 16. V E R B L Ü F F E N D
  • 17. E D L E R
  • 18. S E L B S T L E U C H T E N D E S P A P I E R ( L E D T I N T E , L E I T F Ä H I G E S C H R I C H T ) I N T E L L I G E N T
  • 19. K R E A T I V S C H O K O L A D E N V E R P A C K U N G
  • 20. I N D I V I D U A L I S A T I O N
  • 21. S E L B E R G E S T A L T E N K U N D E N D E S I G N E N V E R P A C K U N G E N S E L B E R
  • 22. P E R S O N A L I S I E R E N
  • 23. S U S T A I N A B I L I T Y
  • 24. W E N I G E R I S T M E H R
  • 25. N A T U R M A T E R I A L N A T Ü R L I C H E M A T E R I A L I E N A L S B L I C K F A N G
  • 26. A L L I N O N E • P R A K T I S C H • R E C Y C L I N G M A T E R I A L W A S C H P U L V E R
  • 27. G R O S S – K L E I N • R E C Y C L I N G M A T E R I A L • B A L G - D E S I G N • O N E F I T S A L L P R A L I N E N S C H A C H T E L
  • 28. D I S T R U S T S O C I E T Y
  • 29. V E R - S I C H E R U N G • S I C H E R U N G V O N Q U E L L E N • F Ä L S C H U N G S S C H U T Z • E T C.
  • 30. M A C R O T R E N D S
  • 31. C O N V E N I E N C E G A N Z S C H Ö N P R A K T I S C H
  • 32. T R A N S P A R E N Z Z E I G E N W A S I S T
  • 33. H A P T I K S I N N – V O L L
  • 34. M E T A L L I C G L A N Z V O L L
  • 35. D U F T G E R Ü C H E V E R D E C K E N D U F T E N D E V E R P A C K U N G E N E I N E N A S E N L Ä N G E V O R A U S
  • 36. D A N K E F Ü R I H R E A U F M E R K S A M K E I T

Notas del editor

  1. Demografischer Wandel, Gesundheitsversorgung, Technik zwischen Arzt und Patient, Handling von Verpackungen, Lesbarkeit, Informationen etc.
  2. Vernetzung von Geräten, Internet of everything, Konsument/Prosument, Crowdsourcing, Cloud etc.
  3. Verbindung von realer und virtueller Welt,
  4. Die Verbindung zum Handy
  5. Aufmerksamkeit als wichtigste Währung, Emotionalisieren, alle Sinne ansprechen
  6. Selbstenfaltung, jeder in Konkurrenz mit den anderen, suche nach Individualität und Originalität, sich Differenzieren
  7. Economy –Reconomy Die Wiedernutzung, Reduktion nicht um jeden Preis, ECOnvenience
  8. Misstrauen, was ist wahr, was ist falsch, Selbstschutz Bedürfnis