1. School of Architecture, Building and Design
Effective Public Communication [FCOM 0102]
FNBE April Intake
Name : Karen Kong Chai Ni (0315480)
Lily Then (0313973)
Mak Mun Choon (0314928)
Voon Sze Lun (0315032)
Assignment 3 : Oral Presentation
Lecturer : P. Thivilojana
Session : September, 2013
Presentation Date : 14TH January 2014

3. Barber shop
Examples of
businesses
Bakery
Clothing outlet
Fast food

4. Clothing Business

5. Bio of the Businesses

6. Pink Petals Fashion which located at Kenanga WholeSale City

7. Pink Petals Fashion
Belongs to
Outlook
Enterprise
Sdn Bhd
Founded 2
years ago
Mr
Bong, owner
started the
business
No 1, Jalan
Meranti 3, Off
Jalan
Tenanga, Kuala
Lumpur, WP
Kuala
Lumpur,55200

8. 5-6
branches
Around
100
customers
4 employees
Office phone
number is
+60(0)392210268

9. Fashion
Concept
Main
Product
Clothes
Malay
Concept

10. Fashion Tee which located at Sungei Wang

11. Fashion Tee
Business
started few
months ago
Alice, owner
started the
business
Jalan Bukit
Bintang, 551
00, Kuala
Lumpur
2 branches

12. 3 employees
30-50
customers
Office phone
number is +60
32144 9988

13. Main Product
Clothes
Fashion Concept

14. Analyses of Two Business on
different settings

15. 
Pink Petals has 3-4 competitors
A to Z (most powerful
competitors)
The woman is the owner
of A to Z

16. 
Feel hard to enter the market because
economics is not good
Hard to
start a
business…
.

Lower the price to sustain the business in the market

17. 
Compete with the competitors by lower the price

18. 
Fashion Tee has many competitors
Clothes shop located around the
Fashion Tee
H&M (big brand)

19. 
Feel easy to enter the market as the owner
owned small capital
I want start a
business!!!

Obtain the product from the supplier faster
than other shops
I want sustain in
this race with
fastest speed…

20. 
Persist the price even though competitors held
a promotion

21. Competitive Traits
Pink Petals Fashion
Fashion Tee
Number of competitors
3 to 4 competitors
More than 20 competitors
Barrier to enter the
market
Strong. Because the
economics is not good
Easy by owned small
capital
Strategies to sustain
business
Lower the price to attract
customers
Always be the fastest
people to obtain the
product
Pricing power
Lower the price to
compete with
competitors
Persist the price to earn
more profit

22. Recommendation
for the business….

23. Future
Plan
1. Pink
Petals
Fashion
i. Increase
investment in
marketing
activities
ii. Open
more
branches
iii. Earn
more
money
2. Fashion
Tee
i. Open
more
branches
ii. Become a
famous brand
clothes stores
iii.
Increasing
the sales

24. 1. Pink
Petals
Fashion
i. Provide more
standard
products
ii. Expand
the size of
the store
Expansion
2.
Fashion
Tee
i. Develop the
store to Asian
country
ii. Provide
more variety
of produce

25. ii. Lower
the price
Ways to
sustain
1. Pink
Petals
Fashion
2.
Fashion
Tee
i. Have a
clear target
and persist it
iii. Follow
the trend
i. Have a
good
relationship
with supplier
iii. Follow
the trend
ii. Persist
the price

26. 1. Tyson, Eric, Schell, Jim (2012). Small Business for
Dummies. (4th ed) Hoboken, N.J. : John Wiley & Sons. Ltd.
2. Barrow. C. (2007). Starting a business for Dummies. (2nd ed)
Chichester, England: John Wiley & Sons. Ltd.
3. Tulsa World (2012). Small Business Profile. Retrieved from
http://www.tulsaworld.com/business/smallbusiness/smallbusiness-profile-robertson-tire-company/article_7ea22f54ca57-5a5f-9ff8-39c857cb1423.html
4. Malaysia (2009). Outlook Enterprise Sdn Bhd. Retrieved from
http://www.malaysia.com/directory/retail-clothing-andaccessories/textiles-and-specialty-stores/wp-kualalumpur/Outlook_Enterprise_Sdn._Bhd._156991.html

27. Video Time