Twitter Gritter: A social media case study
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A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.
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Twitter Gritter: A social media case study
- 1. Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council
- 7. The plan...
- 8. The plan... 1. Engineers monitor weather.
- 9. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .
- 10. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.
- 12. Tweet to keep people informed...
- 13. Tweet to keep people informed...
- 16. Waste collections... Gritting... Service disruption...
- 19. Negative...
- 20. Praise...
- 21. Praise...
- 22. Praise...
- 23. Praise...
- 24. A channel for comments... ... that means people aren’t calling the switchboards
- 25. A chance to respond... CRITICAL FB
- 26. A chance to respond... CRITICAL FB
- 28. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...
- 29. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...
- 31. 66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?
- 32. 66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent
- 33. Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com