The document outlines strategies for a school to engage constituents and increase engagement on its Facebook page, including switching from a group to a page to feature more student photos, targeting current families and alumni, leveraging "celebrity" blogs from school leaders, and using Facebook to promote fundraising and for the head of school to do weekly chats. The overall goals are to incentivize more parents to like the page, promote it in weekly communications, and use Facebook to publicize future fundraisers.