Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Lucky Fabb SEO Presentation by Dave Cook
1.
2. Founded late 2006
Shopping search technology that powers shopping application
20 MM monthly visitors across platforms
Web, Mobile, Social, Tablet innovator
11. Currently, there are more
than 3 billion searches/day
on Google
Google has now seen over 30 trillion URLs online
On an average day crawls over 20 billion URLs
And answers 100 billion searches per month.
27. A Simple Process for Choosing Good Keywords
High Volume
(many searches/month)
Low Competition Ideal Keywords!
(weak sites/pages in the top 10)
High Value
(large % of visitors convert)
48. Rel=“Nofollow”
URL
(tag that indicates search
(where the link
engines shouldn’t trust/count
will take you)
this link)
<p><a
href=http://www.luckymag.comrel=“nofollow”>Lucky
Magazine</a>is the best magazine in the world!</p>
Surrounding Text
Anchor text
(may provide context on
(tells the engine what
this link is about) the link’s relevance)
I’m here to talk with you about SEO. What is SEO? According to wikipedia: The process of affecting the vidibiility of
Help the SEs find your content
Other – you’ll have to google them.
Make sure you use exact or phrase match
While strappy sandals seems to be on the decline, strappy heels are on the rise. Thanks Google!
Validate with Google search suggest
How can you get your face into the search results? You’ll need a Google plus account. Then you can simply verify an email address from you blog domain, include an author byline in every post, and Google will take care of the rest. If you are contributing content to another site, you can use the rel=author tag to point back to your Google plus profile from each post that you write. It’s not as hard as it sounds! Get the details by searching “author information in search results”, and click the first link to google support.
When asking for links, or reviewing those already earned, it is useful to understand the anatomy of a link. Important elements here are the nofollow tag and the anchor text. Anchor text tells the search engine what the link is about. The nofollow tag is used for content that you don’t want to vouch for. You see this often used in blog comments and other unmoderated areas of websites. For example, links from Twitter are all nofollow.
SEO takes time! It took us six months to gain traction.