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Why It Pays To Be Likeable #AMAVES
- 1. Why It Pays To Be Likeable @DaveKerpen, CEO, @LikeableLocal Author of two @LikeableBook’s dave@likeable.com SlideShare.com/DaveKerpen #AMAVES! 7 Simple Social Media Concepts To Drive Results
- 2. #AMAVES! Social Media Realities" - Social Media cannot make up for a bad product or service. - Social Media is not free. - Social Media will not bring you instant results.
- 3. #AMAVES! 11 Simple Social Concepts to Build a Likeable Business"
- 4. #AMAVES! 7 Simple Social Media Concepts to Drive Results" Listening Storytelling Advertising (Better) Value Gratefulness Authenticity Responsiveness
- 5. #AMAVES! Listen First and Never Stop Listening." When people talk, listen completely. Most people never listen. - Ernest Hemingway
- 6. #AMAVES! Listen to Your Prospects."
- 7. #AMAVES! Your Customers are Asking For You."
- 8. #AMAVES! Listen to Your Customers."
- 9. #AMAVES! Respond." Life is ten percent what happens to you and ninety percent how you respond to it. - Charles Swindoll To Everyone."
- 10. #AMAVES! Responsiveness is No Longer Optional."
- 11. #AMAVES! LAST: Listen, Apologize, Solve, Thank"
- 12. #AMAVES! The 4 Most Important Words in Social Media: Iʼm Sorry & Thank You"
- 13. #AMAVES!
- 14. Use Your Unique Brand Voice" #AMAVES!
- 15. #AMAVES! Respond to Positive Comments Too."
- 16. #AMAVES! “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown Tell, Donʼt Sell."
- 18. #AMAVES! Every Brand Has Many Stories to Tell" - Your humble beginnings - Employee challenges - Community & charity partnerships - Inside the lives of leadership - Customers who have overcome obstacles
- 19. #AMAVES! Use Social & Online Tools to Tell Your Story" Website Online Video Webinars eBooks & Whitepapers Tweets Pictures Social Networks “For sale: Baby shoes. Never worn.” - Ernest Hemingway
- 20. #AMAVES! Inspire Your Customers to Tell Your Story"
- 21. #AMAVES! “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” - Oprah Winfrey Authenticity:" Just Be You."
- 22. #AMAVES! Be Vulnerable. Be Real."
- 23. #AMAVES! Be You. " Online & Offline. In Public & In Private" @dens
- 24. #AMAVES! Show Your Brandʼs Personality"
- 25. #AMAVES! “Many a small thing has been made large by the right kind of advertising.” - Mark Twain Advertise. (Better)."
- 26. #AMAVES! Use LinkedIn to Target Professionals" by Subtitle, Skills, & Location"
- 27. #AMAVES! Use Hypertargeting & Nanotargeting on Facebook & LinkedIn"
- 28. #AMAVES! 92% of People Trust Their Friendsʼ Recommendations"
- 29. #AMAVES! “Strive not to be a man of success, but rather to be a man of value - Albert Einstein Give Away Value."
- 30. #AMAVES! 10% Off =" Marketing 50% Off =" Value 100% Off =" Loyal customers for life
- 31. #AMAVES! Provide B2B ValueThrough Facebook, Webinars, Articles, and White Papers"
- 32. #AMAVES! “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton Be Grateful"
- 33. #AMAVES! The Value of “Thank You”"
- 34. #AMAVES! Donors Choose, R.O.I. of Gratitude! Those who received handwritten thank you notes were 38% more likely to donate again! The Original Social Media "
- 35. #AMAVES! Listen first and never stop listening. Share and inspire stories. Advertise better. Give away value. Be grateful. Be real and be you. Respond to everyone.
- 36. Likeable Content: " Exclusive Access" #AMAVES!
- 37. #AMAVES! Thank You!" Feedback/Grand Prize “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal dave@likeable.com LinkedIn.com/in/DaveKerpen