Social Media and Ethics in Fundraising

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Dave Tinker, CFRE's presentation on navigating ethical fundraising with technology and social media given at the 2014 Emerging Philanthropy Conference.

Gobierno y org. sin ánimo de lucro Tecnología Meditación

Navigating
Ethical Fundraising
with Technology
and Social Media
DAVE TINKER, CFRE
@DAVETHECFRE
#EPCWPA
EMERGING PHILANTHROPY CONFERENCE
5/2/14

"The only thing a man can take
beyond this lifetime is his ethics”
–Thomas Jefferson
2

What we’ll go over
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources forYou
3

Is there ethical
use of social
media today?
4

Game Show Time!
• Doing a search onYouTube for Ethics and Social
Media how many results come back?
• 108,000 (source:YouTube)
5

Game Show Time!
• In China 91 % of people use social media – what
percentage use their real name on the social media
accounts?
• 38% (source: emoderation.com)
6

Game Show Time!
• What percentage of social media users set all of
their profiles to private?
• 46% (source: AskYourTarget Market Study)
7

Case Studies
• Break into groups
• Appoint a reporter
• Read your group’s case study
• Discuss how it fits intoAFP Code of Ethics
• At end, report your group’s discussion
8

“What you say on Twitter may be
viewed all around the world
instantly.”
- Line 3 of Twitter’s
Privacy Policy
9

Resources
• AFP Code of Ethics
http://www.afpnet.org/Ethics/EnforcementDetail.cfm?ItemN
umber=3261
• PPP Model Standards of Practice for the Chartable Gift
Planner http://www.pppnet.org/ethics/model_standards.html
• AFP Social Media Guidelines
http://www.afpnet.org/About/content.cfm?ItemNumber=462
6
• Electronic Frontier Foundation
https://www.eff.org/search/site/ethics
• Facebook Privacy https://www.facebook.com/fbprivacy
• Twitter Privacy https://twitter.com/privacy
10

What we learned
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources forYou
11

QUESTIONS?
12
QUESTIONS?
QUESTIONS?
image from Socialmediatoday.com

Contact me
DaveTinker, CFRE
Vice President of Advancement
ACHIEVA
711 Bingham Street
Pittsburgh, PA 15203
412-995-5000 x436
dtinker@achieva.info, @davethecfre
http://www.slideshare.net/davethecfre
13
Images from: CBS,
Wikipedia,
Socialmediatoday

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Social Media and Ethics in Fundraising

1. Navigating Ethical Fundraising with Technology and Social Media DAVE TINKER, CFRE @DAVETHECFRE #EPCWPA EMERGING PHILANTHROPY CONFERENCE 5/2/14

2. "The only thing a man can take beyond this lifetime is his ethics” –Thomas Jefferson 2

3. What we’ll go over • Notions about ethics and social media • Facts and Figures • Case Studies • Social Media Policies • AFP Code of Ethics • Resources forYou 3

4. Is there ethical use of social media today? 4

5. Game Show Time! • Doing a search onYouTube for Ethics and Social Media how many results come back? • 108,000 (source:YouTube) 5

6. Game Show Time! • In China 91 % of people use social media – what percentage use their real name on the social media accounts? • 38% (source: emoderation.com) 6

7. Game Show Time! • What percentage of social media users set all of their profiles to private? • 46% (source: AskYourTarget Market Study) 7

8. Case Studies • Break into groups • Appoint a reporter • Read your group’s case study • Discuss how it fits intoAFP Code of Ethics • At end, report your group’s discussion 8

9. “What you say on Twitter may be viewed all around the world instantly.” - Line 3 of Twitter’s Privacy Policy 9

10. Resources • AFP Code of Ethics http://www.afpnet.org/Ethics/EnforcementDetail.cfm?ItemN umber=3261 • PPP Model Standards of Practice for the Chartable Gift Planner http://www.pppnet.org/ethics/model_standards.html • AFP Social Media Guidelines http://www.afpnet.org/About/content.cfm?ItemNumber=462 6 • Electronic Frontier Foundation https://www.eff.org/search/site/ethics • Facebook Privacy https://www.facebook.com/fbprivacy • Twitter Privacy https://twitter.com/privacy 10

11. What we learned • Notions about ethics and social media • Facts and Figures • Case Studies • Social Media Policies • AFP Code of Ethics • Resources forYou 11

12. QUESTIONS? 12 QUESTIONS? QUESTIONS? image from Socialmediatoday.com

13. Contact me DaveTinker, CFRE Vice President of Advancement ACHIEVA 711 Bingham Street Pittsburgh, PA 15203 412-995-5000 x436 dtinker@achieva.info, @davethecfre http://www.slideshare.net/davethecfre 13 Images from: CBS, Wikipedia, Socialmediatoday

Social Media and Ethics in Fundraising

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