Your staff represent your organization to the customers they encounter at the desk. How about through your library's website? Incorporate conversations using blogging and emerging social network tools like Facebook, YouTube and Twitter. Learn how to encourage staff to participate and how to engage patrons at small and large libraries.

1. Marketing
as Conversation:
how to interact
with your community ...
through your website
David Lee King, Jeff Dawson, & Gina Millsap
PLA 2010, Portland, OR
http://flickr.com/photos/pulpolux/151179802/
Monday, March 29, 2010

2. http://flickr.com/photos/pulpolux/151179802/
Monday, March 29, 2010

3. http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010

4. http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010

5. http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010

6. http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010

7. http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010

8. http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010

9. they are
talking
http://www.flickr.com/photos/lanuiop/401252404/
Monday, March 29, 2010

10. are you
listening?
http://www.flickr.com/photos/lanuiop/401252404/
Monday, March 29, 2010

11. What’s TSCPL Doing?
in the website
outside the website
Monday, March 29, 2010

12. in the website
Monday, March 29, 2010

13. in the website
Monday, March 29, 2010

14. in the website
Monday, March 29, 2010

15. in the website
Monday, March 29, 2010

16. in the website
Monday, March 29, 2010

17. outside the website
Monday, March 29, 2010

18. Monday, March 29, 2010

19. Monday, March 29, 2010

20. Monday, March 29, 2010

21. outside the website
Monday, March 29, 2010

22. Monday, March 29, 2010

23. video
http://flickr.com/photos/psilver/2572105282/
Monday, March 29, 2010

24. video
Monday, March 29, 2010

25. Monday, March 29, 2010

26. outside the website
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27. Monday, March 29, 2010

28. Monday, March 29, 2010

29. Monday, March 29, 2010

30. Monday, March 29, 2010

31. Monday, March 29, 2010

32. Monday, March 29, 2010

33. The Library
in your pocket
Monday, March 29, 2010

34. http://flickr.com/photos/gaetanlee/118885175/
Monday, March 29, 2010

35. The Lester Public Library
Experience
Monday, March 29, 2010

36. Lester Public Library loves flickr
Monday, March 29, 2010

37. Flickr is the center of our social universe
Monday, March 29, 2010

38. “A picture is worth a thousand words”
Our story…
Monday, March 29, 2010

39. Monday, March 29, 2010

40. Monday, March 29, 2010

41. Monday, March 29, 2010

42. Monday, March 29, 2010

43. Create Sets and Collections
Monday, March 29, 2010

44. Monday, March 29, 2010

45. Capture the very human and
collective story of your town
Monday, March 29, 2010

46. OUR CANDID COMMUNITY
Monday, March 29, 2010

47. SHARING
Monday, March 29, 2010

48. OUR SHARED
Monday, March 29, 2010

49. EXPERIENCE
Monday, March 29, 2010

50. WITH EACH OTHER
AND…
Monday, March 29, 2010

51. WITH THE
WORLD.
Monday, March 29, 2010

52. BROUGHT TO YOU
Monday, March 29, 2010

53. BY THE LESTER PUBLIC
LIBRARY
Monday, March 29, 2010

54. Monday, March 29, 2010

55. Monday, March 29, 2010

56. You say you want an evolution ...
Monday, March 29, 2010

57. Monday, March 29, 2010

58. Everyone’s online!
Monday, March 29, 2010

59. What librarians say…….
I have direct
interaction even if The library has many faces.
we’re not face to face.
I hear “I saw you on
the website.”
Information is updated
more quickly.
We have a number of
voices & opinions on
our website.
I share my expertise in ways I
wouldn’t with traditional
reference service.
Monday, March 29, 2010

60. What customers say….
Abraham Lincoln fought vampires?
I’m very disappointed in how the
library is handling its reduction in
funding. This made me vomit profusely!
It makes me proud that our library
provides this venue for teens.
The Africa Everyday Exhibit was
outstanding and the website
rendition was where I saw it first.
I love this library!
Monday, March 29, 2010

61. Library service is really all about connecting
with people and building relationships.
Monday, March 29, 2010

62. Monday, March 29, 2010

63. Monday, March 29, 2010

64. Getting personal
Monday, March 29, 2010

65. Lissa Staley, Book Evangelist
Monday, March 29, 2010

66. http://www.flickr.com/photos/mattj/54402071/
Monday, March 29, 2010

67. model the way
http://www.flickr.com/photos/jblyberg/4028376129/
Monday, March 29, 2010

68. write
to
your
best
friend
http://flickr.com/photos/adrianclarkmbbs/3041954566/
Monday, March 29, 2010

69. leave space
for others
http://flickr.com/photos/sharynmorrow/353307844/
Monday, March 29, 2010

70. ask!
http://flickr.com/photos/oberazzi/318947873/
Monday, March 29, 2010

71. Monday, March 29, 2010

72. Monday, March 29, 2010

73. Branding
Lester Public Library, Two Rivers,
Wisconsin on Internet Social
Networking Sites.
Monday, March 29, 2010

74. Monday, March 29, 2010

75. Two Rivers facebook
Monday, March 29, 2010

76. Monday, March 29, 2010

77. Monday, March 29, 2010

78. Monday, March 29, 2010

79. Monday, March 29, 2010

80. Put it Together, Keep it Fresh
Take a photo from flickr:
Monday, March 29, 2010

81. Blog it
Monday, March 29, 2010

82. Cut and Paste
The post from Blogging LPL into MySpace blog
Monday, March 29, 2010

83. Drop it into facebook
Monday, March 29, 2010

84. This tweet aims twitter users
to the photo in flickr
Monday, March 29, 2010

85. Creating an online “buzz”
Monday, March 29, 2010

86. The conversation may not happen online,
the conversation begins in homes, at the
coffee shop, the department store…
developing recognition outside of the
library – for your library.
Monday, March 29, 2010

87. Impact on Lester Public Library
 Willing to go where potential customers are, social
networks – targeting an entirely NEW customer base.
 Gaining state and national recognition.
 Gaining international recognition (Japan and Germany)
 Elevating awareness on the local level, increased
transparency.
 Presenting marketing alternatives to local business leaders.
 Consulting with local businesses on social networking.
 Placing us directly in homes, on prospective library patron’s
computers, laptops, handheld devices, etc.
 These tools are basically free but my time is valuable.
Making time to make it work can happen. I am now
expected to shoot photos of community events.
 Library staff are involved – experimenting with our Web
page and social network tools.
 Ultimately, it is Lester Public Library’s mission in action:
Read, Discover, Connect, Enrich.
Monday, March 29, 2010

88. Monday, March 29, 2010

89. Gina’s RealLibrary
Monday, March 29, 2010

90. Monday, March 29, 2010

91. Thanks!
tscpl.org/dewey
http://flickr.com/photos/pulpolux/151179802/
Monday, March 29, 2010