Our general purpose capabilities presentation. (Case studies removed)

1. Danforth Media
Company Overview
Last update, 2014

2. Background & Credentials
(About Us)

3. About
Principal, Danforth Media
Software Design & User Experience Consulting
● 20 years software design, 18 conducting user-centered
research to improve products
● Author of peer reviewed IEEE ReadyNote, “A Guide to
User Experience Research”
● President for Delaware Valley User Experience Professionals’ Association (DV UxPA)
and speaker on software product innovation; UxPA Russia, PhillyCHI, J.Boye
● Previously VP Product Management for PC Management ASP, Director Web
Services for Broadband DSL company and Director Client Services for software
firm. Consultant to systems integrator and numerous silicon valley startups

4. About
History
● Background in design & development; Perl/CGI, PHP, ASP
(VB Script, Jscript), SQL Server/SQL, Director/Flash, …
● 1996 developed web content management system,
“Parlay” allowing non-technical clients to update web content
● Developed functional prototypes for broadband modem
software status, OSS, and various contact and content management systems
● Developed application service provider back office system (sales reports, case
tracking, ecommerce integration), and customized billing system for cable reseller
● Desktop, iPad/Tablet, Kiosk/CD, Mobile/Smartphone, Set-top Box (TV), Web

5. About
Early Projects
(1995-2000)

6. About
Danforth Media Today
● 7 year old design strategy firm, dozens successful
fortune 500 through small business engagements
• Range of industries; financial services, pharmaceutical,
entertainment, transportation, education, retail, non-profit
● Direct and sub-contract clients. Agency clients
represent the region’s top area firms
● Research - quantitative & qualitative; audits, user
testing, eye-tracking, surveys, contextual inquiries,
focus groups, interviews, taxonomy card sorts
● Design – recommendations, workflows, wireframes, PDF prototypes, & design mockups

7. Case Studies
(Project Artifacts)

8. Case Studies
We love to share what we’ve accomplished for clients,
but we also respect privacy.
For a private walkthrough of select case studies,
please send an email to info@danforthmedia.com or fill
out our online contact form to schedule a WebEx:
http://danforthmedia.com/contact/

9. Case Studies
Project Images

10. Project Process
(Standard Engagement)

11. Project Process
Overview
Iterative process where each distinct phase informs subsequent phases. Final phases
integrate into product SDLC
Design
Phase
Implement
User
Testing
Discovery
User
Research

12. Project Process
Discovery
Goals
Project ramp-up, understand business goals, develop knowledge of system and it’s broader
environment, clarify research goals and approach
Example Activities
• Stakeholder Interviews
• System Audit & Business Process Review
• Competitive & Comparative Review
• Secondary Research (market trends, industry studies, metrics)
Deliverables
• Summary Report of Findings
• User Research Plan & Scope

13. Project Process
User Research
Goals
Primary research to understand user attitudes and behaviors per key user segment, use findings
to make design recommendations. Determine key areas and scope for design phase.
Example Activities*
• Contextual Inquiries
• Phone Interviews
• User Testing
• Quantitative Surveys
Deliverables
• Research Analysis & Findings Report
• Key Design Areas Recommendations List
• Preliminary Workflows & High-Level Wireframes (illustrative)
* Not all projects include multiple activities

14. Project Process
Design Phase
Goals
Use design recommendations from analysis to develop key screen recommendations and
common interaction patterns.
Example Activities
• Workflows & Information Architecture
• Wireframe Development
• Early Pattern Library Framework
• Design Mockups
Deliverables
• Annotated Wireframes
• Finalized Designs for Key Screens

15. Project Process
Implement (Proof of Concept)
Goals
Develop a testable version of proposed designs for use in user testing validation study.
Example Activities
• PDF Prototype
• HTML Mockups or Other Simulation
• Functional Prototype
• Alpha/Beta Product Version
Deliverables
• User Testing Plan
• Stimuli Recommendations or Prototype

16. Project Process
User Testing (Design Validation)
Goals
Test proposed designs with users, observe behaviors to refine designs and uncovers
innovation areas for future releases
Example Activities
• Participant Screener
• Recruitment
• Testing Protocol (Discussion Guide)
• Study Implementation
• Analysis
Deliverables
• Research Analysis & Findings Report
• Recommendations List

17. Project Process
Post Project
Ongoing Availability
• Ad-hoc project support
• Future engagements
Practice Consulting
• Support developing in-house User Experience Design best practices
• How to implement user-centered design practices within SDLC
• Potential day to day resources for ongoing maintenance

18. Thank You.