7 Steps to Measuring Facebook Success

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7 steps to measuring your marketing and communications efforts on Facebook.

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1. Select Goals Measurement goals should include: ,[object Object]

The deadline or timeframe for the desired change orgoal.,[object Object]

Types of Metrics to Measure How much feedback? Conversion rate? How much did customer service ratings improve? Did traffic to main website increase from Facebook? How many newsletter sign ups? Interactions?

4 Choose Tools Radian 6 Lithium (formerly ScoutLabs) Social Mention Alterian Google Analytics (if measuring traffic to the main website)

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7 Steps to Measuring Facebook Success

1. 7 Steps to Measuring Facebook Success

2. You Can’tMEASURE What You Don’t TRACK

5. Twitter metrics

6. Links to website

7. SEO rankings/referrals

8. Customer rating levels

10. Types of Metrics to Measure How much feedback? Conversion rate? How much did customer service ratings improve? Did traffic to main website increase from Facebook? How many newsletter sign ups? Interactions?

11. 4 Choose Tools Radian 6 Lithium (formerly ScoutLabs) Social Mention Alterian Google Analytics (if measuring traffic to the main website)

12. 4.1 Review Metrics…

13. How are users interacting?

14. 5. Evaluate Content

15. 6. Examine the Details

16. 7. Review Big Picture

17. Review: The Seven Steps Select Goals Benchmark Current State Decide What to Measure Choose Tools and Review Metrics Evaluate Content Examine Details Review Big Picture

18. The Bonus Slide Engagement = valuable. Change minds. Traffic, Sales, Customer Happiness Increase in customer value PR: In 2011, everybody is a newspaper Retention: Less expensive to convert existing customer Develop dashboard with key performance indicators (KPIs)

19. Thank You! Deborah Ager, Principal Bolt Digital Strategies, LLC @clickwisdom

7 Steps to Measuring Facebook Success

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