Digital marketing

1. Project – 2
DEEPAK GUPTA – 25
OJAS LAVANGALE – 41
MOHIT JAIN - 46
MOHIT SRIVASTAVA – 47
MUDIT BIMAL MADNANI - 49
RAHUL CHAKRABORTY - 62

2. Product
Johnnie Walker

3. Brand personality
• Luxury ,historic , confident, bold ,

4. Competitors
• Black Dog
Trait : - Masculine , ambitious
• Whyte & Mackay
Trait:- Bravery , elite
• 100 pipers
Trait :- Outdoorsy, sophistication
• Antiquity
Trait :- Ruggedness, Traditional

5. Endorser
• Johnnie Walker - Victoria Beckham
• Whyte & mackay – Richard Peterson
• 100 Pipers – Tim Stones
• Antiquity – Nina Manuel

6. Brand Extension
• Apparels ( T-shirts , caps )
• Mineral water
• Crockery ( Ice Bucket , Glasses )

7. Conclusion
• As a group , we conclude that all the
brand extensions share the same
personality.

8. Thank You