Slides from Webinar looking at how to build authority and the importance of links in this mix.

2. So…, What’s a Link?
• A ‘vote’ of authority to
your site from an
external source
• A contextual reference
which can create authority
or engagement

3. Why Links Matter
• To build your brands
authority
• To rank better in
search engines
• To create brand publicity & ‘buzz’
• To develop real relationships old and new
• To generate new business

4. What is most important?
• Relevance
• Reputation
• Context
• Quality vs. Quantity
• “Follow links”

5. The Ultimate Goal
Links happen organically based on your authority
and or buzz in the market

6. Standard Link Building
• Business relationships
• Testimonials, reviews, media releases
• Design company, hosting company, partners
• Relevant quality business directories
• Relevant quality profile pages
• Competitor link research
• Establish passive strategy
• Memberships
• Link Consolidation

7. Advanced Link building
• High Quality link acquisition
– Citing and References - .edu
– Government related - .gov
• Sponsorships / Events
• Create useful dynamic tools
• Writing for others

8. Creative Link Building
• Ego Bait
• Viral Content
• Video creation and
distribution
• Link Bait
• Infographics

9. Tips to generate links organically
• Monitor what content is
being most linked to
• Encourage linking to your site
& make it easy
http://dejanseo.com.au/link-to-dejan-seo/
• Create resources/tools/templates
• Educational content
• How to’s and tutorials
• Giveaways and competitions
• Creative and Viral content

10. The Social Aspect
• Having social buzz can help
create links
• There are techniques to
leverage social platforms
‘sponsored’ model to create
organic links
• Google +

11. The Real World
• Reflect your real world relationships online
• Build new relevant relationships online
• Consider organisations you support
• Events and Memberships
• Partners/Affiliates
• Suppliers

12. How not to build your authority
• Link & Blog Networks
• Automated Services
• Buying links $ - paid in content (or anywhere)
• Article Marketing Spam
• Link Wheel Exchanges
• Footer/ Sidebar links – site wide
• Masses of directory listings
• Forum links
• Hollow profile pages
• Comment spam – blogs etc

13. The anatomy of a link
• Text link – anchor text
• Image Link – logo etc
• Context – Google gets it
• Placement – Google gets that too
• Target - Where the link points to
• Internal linking – is important also

14. Old vs New
Anchor text links
Old - “Large format printing Sydney”
New - “www.printingcompany.com.au”
or - “Printing Company Name”
Trying to game Google with key phrase
links does not work anymore!

15. Domain links vs Page links

16. Google – Loving the logo link
Because it is often real!

17. Sharing the value

18. Tell me more about this
“follow / nofollow” thing
http://moz.com/tools/seo-toolbarTry this tool

19. • Educational
resources/tools
• Guest blog
• PDF distribution
• Offer a scholarship
• Google +
Some authority building
ideas & opportunities
• Templates
• Interviews
• Video content -
tutorials
• Industry Resources
• Sponsorships/Events

20. In summary
• Create relevant links
• Focus on authority of link location – domain
and page
• Quality vs. Quantity!!
• Develop new relationships and build on
existing
• Add value to your target market
• Reflect your real world relationships
• Do not try a quick, cheap and often
automated solution – It’s likely to end in
tears!

21. Measure everything!
• Google Analytics & Google
Webmaster Tools
• Fresh Link Finder
http://freshlinkfinder.com/

22. The choice is yours
The blue pill or the red pill?
Safe long term solution
Vs.
Potentially quick but volatile

23. Thank you!
Connect via @Visual_Alchemy & @dejanseo