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1. Sales Growth Team Charter
Purpose
Following is a sample charter that you can customize to fit your organization.
Definition
The Sales Growth Team (SGT) proactively develops Best Practices for achieving revenue
goals, and identifies weaknesses in the sales & marketing process. Members of the SGT
are department leaders that will be appointed by the VP Sales & Marketing based on their
ability to analyze, communicate, and solve department challenges.
Following are the primary responsibilities for the SGT:
1. Provide leadership for Sales & Marketing by ensuring that high-level strategic
initiatives are translated into operational goals, activities, and processes.
Additionally, the SGT will develop an annual Sales & Marketing Growth Plan.
2. Develop new recruits and average performers into top performing Sales
Representatives by providing coaching, sharing Best Practices, and understanding
training limitations & knowledge gaps.
3. Ensure open communications between the Sales & Marketing departments and
the senior level executives who are responsible for sales & marketing strategy.
4. Provide a forum for brainstorming new ideas and approaches that are designed
to increase sales, relay customer feedback, and discuss proposed organizational
changes that affect the sales & marketing departments.

2. Committee Members
Members of the Sales Growth Team include:
 Director of Sales
 Director of Marketing
 Director of Sales Support
 Director of Customer Service
 Senior Sales Representative(s)
 Senior Marketing Representative(s)
Mandate
 The Sales Growth Team shall meet at least four times per year. Committee
members are to attend all meetings, or provide a suitable representative.
 The SGT shall convert the annual strategic plan (for the business) into a Sales &
Marketing Growth Plan which will outline revenue goals, business objectives, and
other strategic initiatives, which will be distributed to all department members.
 To provide each sales & marketing staff member with the tools, resources, and
knowledge required for improving productivity & performance of the
department.
 To analyze how top performers do their job, and share Best Practices with
average performers and new recruits.
 To remove any obstacles that are standing in the way of achieving revenue
targets.
 The SGT will ensure that all voices are heard by relaying feedback from junior
staff, customers, and colleagues, to senior management for consideration.

3. Agreement
As members of the Sales Growth Team, we agree to provide leadership for the Sales &
Marketing departments, help our peers develop their skills, analyze our strengths &
weaknesses to promote Best Practices, and foster strong communication between our
departments and senior management.
Date: [insert Date]
Signed: [Insert signatures of each committee member]