Philips Enterprise Social Network: From Audiences to Communities

•

2 recomendaciones•1,179 vistas

A presentation about our learnins in our two year journey into enterprise social networking. We see a shift from audiences to communities. This presentation shows the difference between audiences and communities but also highlights the skills a community manager need.

Empresariales

From Audiences to Communities
Learnings from Philips

Dennis Agusi
Corporate Communications
November 2012

Today’s Agenda

From
How it all
audiences to Q&A
started
communities

Confidential Corporate Communications, November 2012 2

A strong diversified industrial group leading in
health and well-being

Our mission:
Improving people’s lives through meaningful innovation.

Confidential Corporate Communications, November 2012 3

Today’s Agenda

From
How it all
audiences to Q&A
started
communities

Confidential Corporate Communications, November 2012 4

What is Connect Us?
Collaboration made simple

Connect Us =
Enterprise Social Network

Powered by Comparable with

Confidential Corporate Communications, November 2012 5

Today
And here are we today! 39,646
members

• Over 110,000 messages are posted
• Over 170,000 comments are posted
• Over 140,000 likes

Confidential Corporate Communications, November 2012 6

It’s about relationships, not technology

Most companies approach But it’s really about creating
it as a technology issue relationships to address gaps

Confidential Corporate Communications, November 2012 7

Today’s Agenda

From
How it all
audiences to Q&A
started
communities

Confidential Corporate Communications, November 2012 8

From audiences to communities

From focusing on audiences To focusing on communities

Confidential Corporate Communications, November 2012 9

Social technologies allow everyone to communicate
We are not the only communicators in the organization anymore

“
Confidential
Social technologies allow everyone to
communicate Corporate Communications, November 2012 10

What does this mean?
A switch in thinking on how we communicate

Before Now

Not visible for everyone Visible for everyone
Control No control
Top-down Bottom-up/side-to-side/top-down
One-to-many Many-to-many

Confidential Corporate Communications, November 2012 11

Audiences vs Communities

Audiences Communities

Audiences can be created Communities must be developed

Audiences are automated Communities are personal

Audiences are disengaged Communities are engaged

Audiences are Set it and Forget it Communities Are Partnerships

Audiences operate independently Communities work together

Confidential Corporate Communications, November 2012 12

What are the skills of a community manager
Helpdesk Troublemaker Coach

Connects Encourages
people to sharing
people

Comedian Drives
conversations

Teacher

Confidential Corporate Communications, November 2012 13

Today’s Agenda

From
How it all
audiences to Q&A
started
communities

Confidential Corporate Communications, November 2012 14

“ Questions? ”

Confidential Corporate Communications, November 2012

“ From Audiences to Communities
A shift in how we think and approach communications

dennisagusi
in/dennisagusi
or
dennis.agusi@philips.com
Confidential Corporate Communications, November 2012

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Philips Enterprise Social Network: From Audiences to Communities

1. From Audiences to Communities Learnings from Philips Dennis Agusi Corporate Communications November 2012

2. Today’s Agenda From How it all audiences to Q&A started communities Confidential Corporate Communications, November 2012 2

3. A strong diversified industrial group leading in health and well-being Our mission: Improving people’s lives through meaningful innovation. Confidential Corporate Communications, November 2012 3

4. Today’s Agenda From How it all audiences to Q&A started communities Confidential Corporate Communications, November 2012 4

5. What is Connect Us? Collaboration made simple Connect Us = Enterprise Social Network Powered by Comparable with Confidential Corporate Communications, November 2012 5

6. Today And here are we today! 39,646 members • Over 110,000 messages are posted • Over 170,000 comments are posted • Over 140,000 likes Confidential Corporate Communications, November 2012 6

7. It’s about relationships, not technology Most companies approach But it’s really about creating it as a technology issue relationships to address gaps Confidential Corporate Communications, November 2012 7

8. Today’s Agenda From How it all audiences to Q&A started communities Confidential Corporate Communications, November 2012 8

9. From audiences to communities From focusing on audiences To focusing on communities Confidential Corporate Communications, November 2012 9

10. Social technologies allow everyone to communicate We are not the only communicators in the organization anymore “ Confidential Social technologies allow everyone to communicate Corporate Communications, November 2012 10

11. What does this mean? A switch in thinking on how we communicate Before Now Not visible for everyone Visible for everyone Control No control Top-down Bottom-up/side-to-side/top-down One-to-many Many-to-many Confidential Corporate Communications, November 2012 11

12. Audiences vs Communities Audiences Communities Audiences can be created Communities must be developed Audiences are automated Communities are personal Audiences are disengaged Communities are engaged Audiences are Set it and Forget it Communities Are Partnerships Audiences operate independently Communities work together Confidential Corporate Communications, November 2012 12

13. What are the skills of a community manager Helpdesk Troublemaker Coach Connects Encourages people to sharing people Comedian Drives conversations Teacher Confidential Corporate Communications, November 2012 13

14. Today’s Agenda From How it all audiences to Q&A started communities Confidential Corporate Communications, November 2012 14

15. “ Questions? ” Confidential Corporate Communications, November 2012

16. “ From Audiences to Communities A shift in how we think and approach communications dennisagusi in/dennisagusi or dennis.agusi@philips.com Confidential Corporate Communications, November 2012

Philips Enterprise Social Network: From Audiences to Communities

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