The document outlines key strategies for Park University's enrollment management program, including increasing awareness of the university, generating student inquiries, implementing targeted communications, conducting campus visits, developing volunteer recruitment programs, conducting market research, and evaluating recruitment techniques. It emphasizes taking a strategic, comprehensive "sales" approach to admissions recruiting by clearly articulating the university's vision, thinking globally and locally, assessing different recruitment methods, and empowering admissions professionals.

1. Taking A “Strategic Sales” Approach To Admissions Recruiting November 20, 2009 Laurie D. McCormack - Vice President for University Advancement Dennis W. McCormack - Principal McCormack Enterprise Solutions, LLC Presenters: Excerpts From: Noel-Levitz. “Keys to Enrollment Success”

11. Qualifying and Analyzing The Park Target Pool Will not enroll at Park no matter what you do Will enroll at Park no matter what you do Students falling in this area will not enroll unless Park does something to influence their decision. From: Noel-Levitz. “Keys to Enrollment Success”