The story of FB commerce is a story of misunderstandings! But I am convinced that it works when you leave social to the social space, and purchases to the shop! Little article acout this topic: https://medium.com/p/a146dc7b2450 More about me: http://www.happyha

1. THE NEW FACEBOOK !
COMMERCE!
Why it never really worked !
and how it will
© 2012, 2013 by Kai Platschke

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23. CASE: MAMMUT!
The outdoor brand integrates their snow safety products into the
vacation planning process of their target group, in cooperation
with partner retailers on- and offline.
© 2012, 2013 by Kai Platschke

24. STEP 01: SOCIAL START
In the case of MAMMUT the social
idea is the creation of a team of
friends that would like to go
snowboarding together. Is is
something snow fans do anyway –
so the brand can help them facilitate
the organization and give them
something on top …
© 2012, 2013 by Kai Platschke
© 2012, 2013 by Kai Platschke

25. THE PLANNING PROCESS
(1) Give your team a name, propose
destination and time period
(2) Invite friends via Facebook and/
or email
(3) Manage everything in a simple
dashboard: write and answer to
comments, remind or change
team members, etc.
© 2012, 2013 by Kai Platschke
© 2012, 2013 by Kai Platschke

26. STEP 02: INCLUDE PRODUCTS
MAMMUT has a goody for you guys:
If you buy their Snow Safety
Equipment, they will give you a
mountain guide for one day at your
destination during your vacation for
free!
Have a look at these life saving
back packs, localisation tools, etc.
There is a shopping bag for each
team member.
© 2012, 2013 by Kai Platschke

27. STEP 03: END OF SOCIAL PART
Thanks for using our app for
planning your trip. Have fun!
Now: Please buy your snow safety
equipment (On- or Offline) in order
to get the guide!
© 2012, 2013 by Kai Platschke

28. STEP 04: PURCHASE
This step does not take place on
Facebook, but on the partner ecommerce site. The only thing we
export from Facebook is your
individual shopping list, that we
display on top of the shop – you
click on an article on the shopping
list, and you´ll be guided to it in the
shop below.
Like this we separate social and
commerce experiences, and
technically we stay independent
from the shop software and just
need the article´s link to be
included.
The offline alternative works with a
voucher that the user can print out.
© 2012, 2013 by Kai Platschke

29. more info:
kai@happyhappyjoyjoy.de
www.happyhappyjoyjoy.de
© 2012, 2013 by Kai Platschke