The document discusses innovative media strategies to advertise to Indian youth. It analyzes youth spending habits and media consumption. Some innovative advertising ideas proposed include projection ads in malls, rented homes, musical tiles, dancing machines, and washroom standees/mirror stickers. The effectiveness of different media is compared based on cost per visitor and engagement factors.

1. The language of youth. Youth Lingo

14. 70% youngsters are clear about their career choice. 30% are still confused

17. Family Income Bracket

20. Media wise ad. Recall. 43% 3% 17% 29% Other 8%

22. Type of advertisements youngsters like and remember. Good concept: 60% Funny: 45% Brand Ambassador: 35% Cute: 34% Musical: 24% Emotional: 20% Numbers show percentage of respondents who like particular type of advertisements.

24. Average time spent in routine. 3 hours 2 hours. 2 hours. 2 hours. 2 hours. 1.5 hour 1 hour.

31. Average mobile bill of a youngster is Rs.1120. Youngsters hardly respond to mobile advertisements.

32. BILLBOARDS. Average Billboard Recall- 1.4 Average No. of products bought under the influence of Billboard - 0.4

33. Average No. of Print Media Ad. Recalled - 0.29 Average No. of products bought under influence of print media ad. - 0.12

47. Conclusion.

59. Media Innovation

63. Media works as platform for making information reach to the masses and in developing a direct and emotional bond between the service provider and the user.

69. The research suggests that an ad appearing in the more engaging media will be more effective than the same ad appearing in the other media.

73. Innovative Medium and vehicles.

75. Pump it up Pro Chief manager of overseas sales Dep. ( In general & Asia market ) Mr. Sun-kyu Oh Tel. 82-31-909-2121 [email_address]

80. ABC Cement

81. 0 LESS THEN 30 FT 1 30-40 FT 2 40-50 FT 3 50-60 FT 3.5 60-70 FT 4 70-80 FT 4.5 80-90 FT 4.75 90-100 FT 5 100 FT. AND MORE DISCOUNT OFFERED IN % ROAD WIDTH

82. Projection. On the floor of malls and multiplexes. In the balcony of rented shops or homes.

83. Projection on floor in malls and multiplexes. 0.266071 0.292857 0.3375 0.426785 0.694642 COST PER VISITOR Rs. 14000000 11200000 8400000 5600000 2800000 CUMULATIVE NO. OF VISITORS 2800000 2800000 2800000 2800000 2800000 MONTHLY VISITORS 3725000 3280000 2835000 2390000 1945000 TOTAL COST Rs. 445000 445000 445000 445000 445000 MONTHLY RENT Rs. 1500000 INITIAL COST Rs. 5 4 3 2 1 MONTH

84. In the battle for eyeball no front is left unmanned, no stone unturned no washroom ignored…

85. Washroom Advertising.

87. Looking Dull? Try ABC fairness cream

88. Concave Mirrors. Join ABC gym

89. Musical Tile Sunflower Colors

90. Output to Speakers. Music playback circuit in which jingle is stored. Touch Switch. Speakers Logo of the brand. Speakers

91. 0.225 0.260714 0.32023 0.439285 0.796428 COST PER VISITOR Rs. 14000000 11200000 8400000 5600000 2800000 CUMULATIVE NO. OF VISITORS 2800000 2800000 2800000 2800000 2800000 MONTHLY VISITORS 3150000 2920000 2690000 2460000 2230000 TOTAL COST Rs. 230000 230000 230000 230000 230000 MONTHLY RENT Rs. 2000000 INITIAL COST Rs. 5 4 3 2 1 MONTH

92. Alternate Way

93. I would thank you from the bottom of my heart, but for you my heart has no bottom.