Speaker session from Affiliate Summit East 2010 - A practical look at innovations in affiliate marketing driving the industry forward. Framing the discussion around the 'eras' of affiliate marketing in the past, present and future. Slightly tongue in cheek.

1. Affiliate Summit East 2010 Innovate! New Exciting Applications of Affiliate Marketing Joe Stepniewski Co-Founder, Skimlinks

2. What, who, when?

3. 1934: Theorie der Wirtschaftlichen Entwicklung , Joseph Schumpeter defined economic innovation…

6. 1934: Theorie der Wirtschaftlichen Entwicklung , Joseph Schumpeter defined economic innovation… OK – We got the wild spirits bit sorted

9. Affiliate marketing = entrepreneurs + savvy retailers + limited resources = consistent innovation Photo credit: Shawn Collins

10. The Innovation Landscape

11. Innovation and adoption are increasing the rate of growth of affiliate spending US Affiliate Marketing spending 1994-2016 $bn $2bn 16% p.a. $7bn 20+% p.a.?

12. The eras of affiliate marketing Wild west era Domestication era Affilination era US Affiliate Marketing spending 1994-2016 Ubiquity era $bn

13. The Wild West: Ruled by cowboys

14. Innovation came from the adult industry

17. Domestication: Taming the beast

21. New innovations displace old revenue streams Affiliate Window’s affiliate revenue sources 2005-2010

24. Ubiquity: Affiliates are everywhere

27. Consumers use affiliate sites every day (and understand the model)

29. 10 innovations improving the purchasing funnel

30. Advertising

33. Retargeting with reward model driven by CPA Source: Mythings.com Free for advertiser Post-impression cookie CPA on sale

35. Social Media

40. Product Discovery

41. How do ‘real people’ search or discover products?

42. Mashup datafeeds with apps to create value

45. On-page monetization

47. Associate products right at the image source

48. Affilination: The future of affiliate marketing