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Give Greater - Social Media Presentation
1.
GROWING THE DONOR
AUDIENCE USING THE INTERNET AND SOCIAL MEDIA TO INCREASE AUDIENCE, VISIBILITY AND DONATIONS
2.
1. giveGreater.org
2. giveGreater.org Challenge Event 3. giveGreater.org Marketing: TCF 4. giveGreater.org: Nonprofit Toolkit 5. Social Media: Marketing and the Internet 6. Appendix 7. Q & A Content
3.
Identity
4.
Core Messaging
5.
Fact Sheet
6.
giveGreater.org Challenge
Event
7.
Identity
8.
9.
10.
giveGreater.org Marketing:
TCF
11.
Billboards
12.
Web Banners
13.
Print Ads
14.
giveGreater.org Nonprofit
Toolkit
15.
Identities (and Standards)
Email Blast Widget Direct Mail Press Release Nonprofit Poster Nonprofit Toolkit
16.
Identities
17.
Widget and instructions
18.
Direct Mail -
MS Word Template
19.
Press Release -
MS Word Template
20.
Nonprofit Poster
21.
22.
23.
How to leverage
social media as a nonprofit organization
24.
25.
26.
27.
The Social Media
Ecosystem
28.
29.
30.
31.
Let others
communicate for you and create conversations Have other people spread the word
32.
Traditional Media:
it’s what a brand wants to say
33.
A New Perspective:
You are the Topic, Not the Center Social Media
34.
The Conversation
35.
36.
How do you
keep your community engaged?
37.
38.
v
39.
40.
41.
42.
43.
Case Study: American
Cancer Society
44.
charity: water is
accessible and has a strong presence in social media outlets
45.
charity: water -
Creating a Conversation
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
Appendix
59.
60.
61.
Q&A
62.
For Additional information
about Digital Surgeons please visit our website at www.digitalsurgeons.com