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Social Media for Job Search
- 1. Social Media as an Effective Job Search Tool Presented by Michele Martin www.discoverabilitynj.org
- 3. Our Agenda • Today’s Hiring Environment • Personal Branding Online (including privacy) • Social Media for Finding Job Leads and Researching Companies • Job Board Do’s and Don’ts • Google Tools for Organizing the Job Search
- 7. Less Pressure to Hire
- 11. Employers and Social Media
- 12. Employers Use Social Media To. . . 1. Screen applicants (mostly out) 2. Announce job openings 3. Source qualified applicants
- 22. Implications for Job Seekers • Need positive online presence/ “brand” • Join and participate in online networks to make connections and “be seen.” • Utilize social media to find job leads – Networking/referrals – Job postings
- 23. Social Media and Personal Branding
- 24. Elements of the Brand • Personal Appearance • Competencies • Personality & Attitude • “Differentiators” • Personal Parameters
- 25. The “Big 4”
- 26. Can I Count On You?
- 28. Will You Fit In?
- 29. Will You Stand Out?
- 30. Communicating Your Online Brand • LinkedIn • Facebook • Twitter • Online Portfolio (Wiki)
- 31. Basics • Professional social network • Way to research businesses and individuals • Professional “branding” opportunity
- 32. 1. Sign Up for an Account
- 33. 2. Create Your Profile
- 34. 3. Add New Sections
- 35. Your Profile • Complete the entire profile! • Upload a professional photo • Have a great headline • Highlight accomplishments, not responsibilities • Set Profile to “Public” • Link to other online tools (Twitter, Slideshare, etc.)
- 37. Requesting a Recommendation • Select carefully • Send personalized request • Provide some guidance on what they should highlight for your job search • Try GIVING one first!
- 39. 6. Meet their connections. . .
- 40. Building Your Network • Join and participate in Groups—great way to get to people for connections! • Be a good “neighbor”--update your status, share articles, make referrals, give advice. • Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections. • For 3rd level connections, join groups they belong to and interact via the group
- 41. 7. Interact! • Update status with professional info/announcements • Review newsfeed and comment/respond to activity. • Join groups and respond to discussions. • Share links to online resources that are useful to your network/profession.
- 42. 1. Clean up “digital dirt” 2. Project positive image
- 43. Facebook Posting • Remove all photos that are not “professional” • Untag yourself in photos that are unprofessional. • Review timeline and delete posts/comments that reflect poorly in job search • Review Fan Pages you’ve “liked” and “unlike” inappropriate pages • Review apps/games
- 44. Facebook Privacy • You have to choose privacy • If you need to go on “Lock Down” – Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting – Limit audiences for past posts – Disable public search – Disable searches by email address
- 45. Positive Strategies • Use status updates to • Share links/resources connect, let people • Choose friends wisely know about job search, • Join and get active in comment on groups and on Fan professional issues. Pages that are • Revise profile to connected to your emphasize profession and/or to professional/ companies that interest educational you accomplishments
- 46. Personal Brands on Twitter
- 49. Twitter for Branding • Professional photo/background • Share professional resources with followers • Provide tips, advice, etc. • Connect people • RT and DM people • Participate in #chats
- 50. Wiki Portfolio
- 51. Wikispaces.com • Can upload documents and images • Can embed PowerPoint, video • Use to share: – Introductory video – Work samples – Certificates – Recommendations
- 54. Keywords • Names of companies • Names of key people in organization • Industries • Key skills/certifications • Industry trends
- 62. More Ideas • Search for all target companies to see if you have 1st or 2nd level contacts. • Search for people with your skills in industry you are targeting to see where they work. • Build “weak” ties—more likely to give you leads. • Strengthen weak ties to strong ties—will go to bat for you.
- 63. Finding Leads on Facebook • Company Fan Pages • Job Board Pages • Facebook Applications • Networking with friends BEWARE—You’re mixing personal/professional on Facebook!
- 65. Tweetmyjobs.com
- 66. #hashtags
- 70. Why Research? • Who’s in your network? • Customized job search tools • Interview prep • Culture match
- 71. Company Search
- 72. Company Profiles
- 73. Company Profiles
- 74. Other Options • Google Alerts for target companies • Company Career websites • Twitter—company and hiring managers • Fan Pages
- 75. Job Boards
- 76. The Challenges • Many openings outdated • Multiple postings for one opening • Too much competition • Employers find least qualified applicants here • Employers using boards less
- 77. Disability “Niche” Boards • Pros • Cons – More targeted to people – Disability first, person with disabilities second – May be advertised to satisfy EEOC/ADA requirements – Only a subset of available jobs
- 78. Tips • Don’t spend a lot of time on boards—LEAST effective form of job search • Use boards primarily for research • Search locally and specifically • Use industry/occupational “niche” boards where possible • Find lead: – Do you know someone at the company? – Go directly to company website to apply
- 80. Online Job Scams • Company asks you to share personal, credit card or bank info, including SSN, bank account info, etc. • You’re asked to send money • You’re offered a job without an application, interview, etc. • Company email is not a primary domain (e.g. “OmegaInc@hotmail.com”)
- 81. Organizing the Job Search
- 82. Some Tools • Gmail • Google Drive • Google Calendar
- 83. Priority Inbox
- 84. Gmail Labels
- 85. Gmail Tasks
- 87. Commenting
- 88. Sharing
- 89. Editing
- 90. FORMS
- 92. Other Features • Share calendars with others • Invite people to add item to their calendars • Have reminders sent to cell phone • Set to automatically email daily agenda each morning • Embed calendars in other websites • Can enable attachments to events
Notas del editor
- Fewer job openings plus highly qualified applicants begging for jobs. Plus, in many cases, they have current employees who are afraid of losing their jobs pick up the slack.
- From McKinsey report: http://www.mckinsey.com/Insights/MGI/Research/Labor_Markets/An_economy_that_works_for_US_job_creation Companies are outsourcing work to contractors; they are hiring people to work part-time or “just-in-time”—as needed. Driven by technology improvements and costs—especially for healthcare. Employers don’t want full-time, permanent employees because of healthcare costs and also UI benefits. Their rates go up when they have to lay people off and people collect unemployment. Want a more flexible workforce.
- When they do advertise for jobs, ost employers are buried in resumes and applications The more entry-level the job, the people who apply Not all companies have HR managers to manage this either.