8. “ A technique of creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly defined
target audience – with the objective of
driving profitable customer action.”
- Joe Pulizzi, Content Marketing Institute
“ Content marketing is about delivering the
content your audience is seeking in all the
places they are searching for it.”
- Michael Brenner, Sr. Director Marketing & Content Strategy at SAP
@ADRIASARACINO Making Cool Sh!t Isn’t Content Marketing
20. BRAND MESSAGE:
• Not your dad’s system
• More than an expense
• Simple & easy
RESULTS:
• 5% lower bounce rate
• 15% more organic traffic
• 10x more likely to purchase
• 40 partner links, no outreach
• Improve rankings to 1st page
@ADRIASARACINO Making Cool Sh!t Isn’t Content Marketing
