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Startup 2.0: A Silicon Valley Story Engineering Better High-Tech Startups via Incubators, Angel Investment, & Iterative Development Dave McClure  (twitter:  @DaveMcClure ) Canada National Angel Summit, October 2009
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[Please Excuse The Commercial]
Dave McClure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GEEK, CODER, ENTREPRENEUR Blogger, Startup Advisor Internet Marketing,  Itty-Bitty Angel/VC
Angel Investments  (Personal, 13 deals, 2004-2008)
Professional Investments (2009) FF Angel โ€“ 12 deals @$50-250K fbFund REV โ€“ 22 deals @ ~$15-75K
Founders Fund (2005-2009)
Venture Capital = BROKEN? (at least for *Internet* Startups)
Startup 2.0 Ecosystem Union Square Ventures First Round Capital Benchmark Sequoia FF II FF I Angels &  Incubators ($0-10M) Seed Funds  ($10-50M) Small VC Funds  ($50-250M) Traditional VC Funds  (>$250M) Y-Combinator TechStars FF Angel fbFund REV (FF, Accel, Facebook ) SoftTech (Clavier) Maples Investments Felicis (Senkut) SV Angel (Conway)
Venture Capital: Still Relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mint.com: FAIL or WIN? (umโ€ฆ definitely  WIN .)
Mint.com, Jason Fried, & โ€œFlipping Is Goodโ€ post
More & Smaller Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Incubators  (Hot, Cool, Web 2.0โ€ฆ and lots oโ€™ FAIL.)
The Startup 2.0 Model ,[object Object],[object Object],[object Object],[object Object]
Startup 2.0 ,[object Object],[object Object],[object Object],[object Object]
Startup 2.0 ,[object Object],[object Object],[object Object]
fbFund REV ,[object Object],[object Object],[object Object],[object Object],[object Object]
fbFund REV ,[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #1: Micro-Seed (โ€œIncubatorโ€) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #2: Seed (โ€œAngelโ€) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #3: Series A (โ€œVentureโ€) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics / The Lean Startup Measure Stuff. Iterate.
The Startup Metrics Religion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimize  TOTAL  time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
Startup Metrics for Pirates ,[object Object],[object Object],[object Object],[object Object],[object Object],(note: If youโ€™re in a hurry, Google โ€œStartup Metricsโ€ & watch 5m video) AARRR !
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
The Startup Pyramid (Sean Ellis, Startup-Marketing.com) [email_address] Blog: startup-marketing.com
Startup Challenges ,[object Object],[object Object]
Startup Challenges ,[object Object],[object Object],[object Object]
Startup Challenges ,[object Object],[object Object],[object Object],[object Object]
Role: Founder/CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Product / Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Marketing / Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment 2.0:  Boring Biz + Tech = Win A little Web 2.0 goes a long way
Web 2.0 = Good Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms 2.0 Social, Mobile, Micro, Inbox, SEO
Platform Viability Successful Platforms have 3 Things: 1) Features 2) Users 3) Money Users   . .  Money Features Growth Profit Profitable Growth Nirvana
Platforms:  HOT  or  NOT ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
StartupVisa.com Immigration & Innovation

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Startup 2.0: A Silicon Valley Story (Oct 2009)

  • 1. Startup 2.0: A Silicon Valley Story Engineering Better High-Tech Startups via Incubators, Angel Investment, & Iterative Development Dave McClure (twitter: @DaveMcClure ) Canada National Angel Summit, October 2009
  • 2.
  • 3. [Please Excuse The Commercial]
  • 4.
  • 5. Angel Investments (Personal, 13 deals, 2004-2008)
  • 6. Professional Investments (2009) FF Angel โ€“ 12 deals @$50-250K fbFund REV โ€“ 22 deals @ ~$15-75K
  • 8. Venture Capital = BROKEN? (at least for *Internet* Startups)
  • 9. Startup 2.0 Ecosystem Union Square Ventures First Round Capital Benchmark Sequoia FF II FF I Angels & Incubators ($0-10M) Seed Funds ($10-50M) Small VC Funds ($50-250M) Traditional VC Funds (>$250M) Y-Combinator TechStars FF Angel fbFund REV (FF, Accel, Facebook ) SoftTech (Clavier) Maples Investments Felicis (Senkut) SV Angel (Conway)
  • 10.
  • 11. Mint.com: FAIL or WIN? (umโ€ฆ definitely WIN .)
  • 12. Mint.com, Jason Fried, & โ€œFlipping Is Goodโ€ post
  • 13.
  • 14. Startup Incubators (Hot, Cool, Web 2.0โ€ฆ and lots oโ€™ FAIL.)
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Startup Metrics / The Lean Startup Measure Stuff. Iterate.
  • 24.
  • 25. Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  • 26.
  • 27. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 28. The Startup Pyramid (Sean Ellis, Startup-Marketing.com) [email_address] Blog: startup-marketing.com
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Investment 2.0: Boring Biz + Tech = Win A little Web 2.0 goes a long way
  • 36.
  • 37. Platforms 2.0 Social, Mobile, Micro, Inbox, SEO
  • 38. Platform Viability Successful Platforms have 3 Things: 1) Features 2) Users 3) Money Users . . Money Features Growth Profit Profitable Growth Nirvana
  • 39.

Editor's Notes

  1. BUILT TO LEARN This is the core feedback loop that powers startups. Their goal is not to optimize the time it takes to do any one of these steps. There are many specific practices that can power lean startups, and weโ€™ll cover a few in this presentation. But more important than any specific practice is this core idea: startups should be built to learn.