Often a neglected resource, quant and qual data and its combined power if harnessed correctly can be used to drive user experience. @dh_analytics discusses the role that data, more so insight, plays in daily UX processes making them more efficient and effective not just for the digital team but for the organisation.
26. #Set goals early
• takes time
• focus
• lean
• tell people
image cc listenandlearnusa.com
27. #Set goals early
Business objectives - set by senior management
Crisp goals - set by the owners of the system
KPI’s - thats you (be consistent)
Sound targets - back to senior management to set
Segment - you again for true insights
You now have a model that is bought into by all
kaushik.net/avinash/digital-marketing-and-measurement-model/
35. #Awareness
• publicise (dashboards, personas, crib sheets)
• in boardrooms, stand-ups
• personalise, simple, visual, to the point,
actionable
image cc historynewsnetwork.org
48. Sanity not vanity
• Top pages by £ value not top pages by pageviews
• Completion rates not just completions
• No of tests with uplift not No of tests (per month)
• Affect on primary goal not just CTR on the page
econsultancy.com/blog/66434-vanity-versus-sanity-metrics-in-conversion-optimisation/