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SEO Search Engine
Optimization
“How to Get Your Business
Found on Google – DIY SEO”
Manny Sarmiento
New Media, New Marketing, Inc.
www.NMx2.com
Business Coaching
$497 – 4 Hours
• Social Media Marketing
• Internet Marketing
• Search Engine Optimization
• Business Consulting
• Personal One-on-One
Website Design
Wordpress Couse
March 18th - $197
• Basic Website Design
• Build Beautiful, Professional Websites
• Free Retakes*
• Includes DVD Classes
www.WordPressWebsiteClasses.com
Whole “New” SEO World
• “May Day” – Google Algorithms
• SEO Madness
• Promising You “#1 on Google”
• Today’s SEO World
Where SEO Results Really
Come From!
Results
Doral Chamber
QuickBooks Training Courses
WordPress Training Classes
How Much Should You
Pay for SEO?
No Need for Monthly
Optimization !!!
The Secret to Google!
The Secret to Google
is…
Are you Sure that You are
Ready to Hear The Secret
to Google!
The Secret to Google is…
That there is NO Secret to
Google!
Google Wants a…
• Real
• Keyword Rich
• Relevant
• Target Market
• Homogenous
It All Begins with Your
Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred
How Designers Design
• HTML
• WYSIWYG (FrontPage, Dreamweaver)
• Flash
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Beware!)
• Microsoft Office
• Content Management System (CMS)
Joomla, Wordpress – YES!!!
Check Your Listings
& Monitor Results
• Google, Bing, Yahoo
• Social Media SEO Results
• Google Alerts
• Check Regularly
• www.localdirectoriesmarketing.com
Yes! You Can Design Sites
• WordPress.org
• 1and1.com
“My Business Site”
• GoDaddy Website Builder
• 1and1.com
• My Business Site
• Wix, Other Free Sites (Don’t Do It!)
• WYSIWYG Design Programs
More SEO Control and Content Changes
www.WordPressTrainingAndClasses.com
Yes! You Can Design Sites
•WordPress.org
• Responsive
• SEO Friendly
• Aesthetic Pleasing
• Professional Looking
• Plugins
More SEO Control and Content Changes
www.WordPressTrainingAndClasses.com
Search Engine Results
Page (SERPS)
How Google Serves Your Pages
• Relevancy to the User
• Over 240+ Factors
• Pageranks (PR) – Number of Backlinks
Backlinks are Ranked by Google
Backlinks for SEO
Links:www.nmx2.com
Does not show all backlinks
Shows them at random
Google.com/webmasters
Webmaster Console for Full View of
Backlinks
Negotiate for Relevant Backlinks
Deep Linking
Do Not Pay for Backlinks!
Broken Links Backlinks
• “404” Errors
• Server Error Problems
Broken Links
Other Issues Checked
• Tremendous Impact on SEO
• Google Webmaster Tools
• Cleaning up for Google
Keywords and Content
Content is Definitely King
Text Based, Relevant Content a Must
Searchable Keywords Included
Keywords – What are People
Searching for to Find You?
Google Keyword Planner
(Search Google for “Keyword Planner”)
Keywords and Content
Keyword Research Tool
https://adwords.google.com
Keyword Planner
Google Loves a Great URL
• Primary URL
• Page URLs
• Blog and Blog Post URLs
• Press Release URLs
• YouTube Video Title
(Include Keywords in All)
What Google Wants!
• Content, Content, Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag?
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap
• A Relevant, Content & Keyword Rich Site
Submitting Your Sites
• Submitting Your URLs
• Submitting Your Sitemap
• sitemap.htm
• xml sitemap
www.google.com/webmasters
Social Media SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
Keyword Rich Profiles
• Social Media Press Releases
• Blogs
• Tweet Your Website Content vs.
Blog or Articles
• Article Marketing for Backlinks
EzineArticles.com
Social Media that Make an
SEO Difference
• YouTube
• Blogs
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
Delicious, Digg, Technorati, Stumbleupon, others
• Local Directories
Merchant Circle, Google, Yahoo, Bing Local
• www.localdirectoriesmarketing.com
• Do Not Pay for Local Directories Individually!!!
The Mechanics of the SEO
Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Blogs
• Social Media Press Releases
Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO Results
Google Alerts
Social Media that Makes
an SEO Difference
• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minutes
(Demonstration)
• Blogs
Faster Indexing
Ping (Everything)
The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points (240+)
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog
Claim and Ping that Blog
The SEO Keyword Rich
Game Plan
• Learn Social Media Marketing Skills
• Send a Social Media Press Release
Weekly
• Social Media “Shock and Awe”
Get Busy!
• Create a Game Plan!
• Schedule It!
Get Started Now with Social ,
SEO and “Get Found on
Google”TODAY!
New Media, New
Marketing, Inc. Tools
WordPress Course
$197.00
Saturday, Feb. 21 Miami
Personal Consulting
4-Hours Package - $497
www.WordPressTrainingAndClasses.com
Social Media Certification
Certified Social Media Marketing
Specialist™ Program
• Earn Professional Credentials
• Increase Your Earnings Potential
• Become More Marketable
• Increase Your Employability
• Start Your Own Social Media
Business
• Learn Highly Marketable Skills
• Coming Soon January 2015
New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento
http://www.nmx2.com
www.

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SEO Search Engine Optimization for Google Search

  • 1. SEO Search Engine Optimization “How to Get Your Business Found on Google – DIY SEO” Manny Sarmiento New Media, New Marketing, Inc. www.NMx2.com
  • 2. Business Coaching $497 – 4 Hours • Social Media Marketing • Internet Marketing • Search Engine Optimization • Business Consulting • Personal One-on-One
  • 3. Website Design Wordpress Couse March 18th - $197 • Basic Website Design • Build Beautiful, Professional Websites • Free Retakes* • Includes DVD Classes www.WordPressWebsiteClasses.com
  • 4. Whole “New” SEO World • “May Day” – Google Algorithms • SEO Madness • Promising You “#1 on Google” • Today’s SEO World
  • 5. Where SEO Results Really Come From! Results Doral Chamber QuickBooks Training Courses WordPress Training Classes
  • 6. How Much Should You Pay for SEO? No Need for Monthly Optimization !!!
  • 7. The Secret to Google!
  • 8. The Secret to Google is…
  • 9. Are you Sure that You are Ready to Hear The Secret to Google!
  • 10. The Secret to Google is…
  • 11. That there is NO Secret to Google!
  • 12. Google Wants a… • Real • Keyword Rich • Relevant • Target Market • Homogenous
  • 13. It All Begins with Your Web Site! • Web Page Design History HTML, Flash, HTML • HTML, Flash, ASP, etc HTML is Preferred
  • 14. How Designers Design • HTML • WYSIWYG (FrontPage, Dreamweaver) • Flash • Photoshop • Dynamic Web Design • Template Sites • Free Web Sites (Beware!) • Microsoft Office • Content Management System (CMS) Joomla, Wordpress – YES!!!
  • 15. Check Your Listings & Monitor Results • Google, Bing, Yahoo • Social Media SEO Results • Google Alerts • Check Regularly • www.localdirectoriesmarketing.com
  • 16. Yes! You Can Design Sites • WordPress.org • 1and1.com “My Business Site” • GoDaddy Website Builder • 1and1.com • My Business Site • Wix, Other Free Sites (Don’t Do It!) • WYSIWYG Design Programs More SEO Control and Content Changes www.WordPressTrainingAndClasses.com
  • 17. Yes! You Can Design Sites •WordPress.org • Responsive • SEO Friendly • Aesthetic Pleasing • Professional Looking • Plugins More SEO Control and Content Changes www.WordPressTrainingAndClasses.com
  • 18. Search Engine Results Page (SERPS) How Google Serves Your Pages • Relevancy to the User • Over 240+ Factors • Pageranks (PR) – Number of Backlinks Backlinks are Ranked by Google
  • 19. Backlinks for SEO Links:www.nmx2.com Does not show all backlinks Shows them at random Google.com/webmasters Webmaster Console for Full View of Backlinks Negotiate for Relevant Backlinks Deep Linking Do Not Pay for Backlinks!
  • 20. Broken Links Backlinks • “404” Errors • Server Error Problems Broken Links Other Issues Checked • Tremendous Impact on SEO • Google Webmaster Tools • Cleaning up for Google
  • 21. Keywords and Content Content is Definitely King Text Based, Relevant Content a Must Searchable Keywords Included Keywords – What are People Searching for to Find You? Google Keyword Planner (Search Google for “Keyword Planner”)
  • 22. Keywords and Content Keyword Research Tool https://adwords.google.com Keyword Planner
  • 23.
  • 24. Google Loves a Great URL • Primary URL • Page URLs • Blog and Blog Post URLs • Press Release URLs • YouTube Video Title (Include Keywords in All)
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  • 27. Social Media SEO • Social Network Posts Drive Traffic • Social Bookmark Backlinks “Nofollow” vs. “Dofollow” • Social Media Site Profiles • Marking Your Spot on the Web Keyword Rich Profiles • Social Media Press Releases • Blogs • Tweet Your Website Content vs. Blog or Articles • Article Marketing for Backlinks EzineArticles.com
  • 28. Social Media that Make an SEO Difference • YouTube • Blogs • Facebook and LinkedIn The Law of Large Numbers & Traffic • Google Maps (Places) • Images (Google Search) • Social Bookmarks Delicious, Digg, Technorati, Stumbleupon, others • Local Directories Merchant Circle, Google, Yahoo, Bing Local • www.localdirectoriesmarketing.com • Do Not Pay for Local Directories Individually!!!
  • 29. The Mechanics of the SEO Social Media Web • Social Bookmarks, SB Backlinks, Ping • Blogs • Social Media Press Releases Instant Indexing • Traffic & Backlinks Increase Rankings • Monitoring SEO Results Google Alerts
  • 30. Social Media that Makes an SEO Difference • Social Media Press Releases PRLog.com, 24-7PressRelease.com As Fast as 7 Minutes (Demonstration) • Blogs Faster Indexing Ping (Everything)
  • 31. The SEO Keyword Rich Game Plan • Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points (240+) • Change Structure of Your Site • Create 100 SB/SN “DoFollow” Profiles • Create YouTube Channel Upload Videos • Start a Blogger Blog Claim and Ping that Blog
  • 32. The SEO Keyword Rich Game Plan • Learn Social Media Marketing Skills • Send a Social Media Press Release Weekly • Social Media “Shock and Awe” Get Busy! • Create a Game Plan! • Schedule It! Get Started Now with Social , SEO and “Get Found on Google”TODAY!
  • 33. New Media, New Marketing, Inc. Tools WordPress Course $197.00 Saturday, Feb. 21 Miami Personal Consulting 4-Hours Package - $497 www.WordPressTrainingAndClasses.com
  • 34. Social Media Certification Certified Social Media Marketing Specialist™ Program • Earn Professional Credentials • Increase Your Earnings Potential • Become More Marketable • Increase Your Employability • Start Your Own Social Media Business • Learn Highly Marketable Skills • Coming Soon January 2015
  • 35. New Media, New Marketing, Inc. Thank You! Manny Sarmiento http://www.nmx2.com www.