3. The landscape today
• Organic social media engagement in decline
• WhatsApp growing 100x faster than Twitter
• Snapchatters view 10bn videos per day
• Privacy and intimacy driving growth in social
• WhatsApp & FB Messenger are each bigger
than Twitter & Instagram combined
4. A history of brands on social
For customer
engagement
To influence press or
decision makers
To improve search
engine optimisation
To help sell more
stuff….
5. Early experiments in messaging apps
Media brands were the early adopters
• Captive audience
• High engagement rates
• Innovation in the noise
6. Social media and messaging apps
Media brands were the early adopters
• Captive audience
• High engagement rates
• Innovation in the noise
29. We will see ‘comments off’ increasingly an
option
The growth of private networks and messaging
apps
More powerful tools to fight bot trolls
Community management will go up all the way
The social networks strike back