Building a Booming Business in a Busted Economy
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Steps to take in a down market and a new coaching program from Duct Tape Marketing.
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Building a Booming Business in a Busted Economy
- 2. Objec%ves today • Inspire • Mo%vate • Give ac%on steps • Introduce a solu%on
- 3. The Natural Advantages of Small Business in Down Market • Focus • Reach • Transform • Partner • Automate
- 5. Get Closer to Your Customers • Call 5/day and thank them • Admit you’re slower • Segment them • Bring them together • Create a marke%ng board
- 7. Repackage Your Offerings • Do something talkable • Add value before discounts • Create offers to act now • Offer low cost alterna%ves • Partner for advanced packages
- 9. Build a BePer Network • Fill your gaps • Make referrals daily • Automate customer tes%monials • Create co‐brand promo%ons • Offer employees referral bonuses
- 11. Convert More Leads • Get out of the office • Use web conferencing ‐ iLinc • Add a surprise • Fix your follow‐up • Buy wholesale adver%sing • Find and reac%vate past customers • Teach your customer how to get value
- 13. Use Social Media for Good • Start a blog – WordPress.org • Create a network blog • Use RSS to get bePer – Google Alerts • Find talent ‐ LinkedIn • Find partners – twiPer • Create buzz – PRWeb.com hPp://smallbusiness.officelive.com/socialmedia/ebook
- 15. Invest in Accountability • Start a mastermind group • Track your %me • Create an internal board • Hire a coach
- 16. What if . . . • Get accountability of coach • 24/7 proven tools for staff • The %me and space to do it
- 17. And . . . • It was ongoing and sustainable • low monthly fixed cost
- 19. EXCELerator is . . . • Annual program that combines training, accountability, ac%on and results. • Low‐cost program that keeps organiza%ons focused on marke%ng • Marke%ng for everyone in the organiza%on
- 20. You get your own DTM coach • Unlimited email support • Quarterly 1‐on‐1 sessions • Monthly training tutorials
- 21. Access to resources and experts • Duct Tape University • Exclusive members only sessions • Live chat session with John • Network with par%cipants • Special deals and trials from partners
- 22. Marke5ng Ac5on Retreat • 3 days in the Rockies • PR, email, adver%sing • Internet, social media • Design, presenta%ons • Marke%ng materials
- 24. EXCELerator Investment • $599/mo for 12 months • includes all benefits • 3‐day retreat (except travel and lodging)
- 25. EXCELerator Now! • What changes if you don’t? • 4 session marke%ng strategy w/UMS and MPP so?ware $2500 • Affiliate Fee Promo ‐ $50/mo
- 26. EXCELerator How! • Midnight Mon Jan 12th deals end • www.ducPapemarke%ngexcelerator.com • 30 min discovery session with your coach • email john@ducPapemarke%ng.com