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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand

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Publicado el

Impact Summit Salt Lake City Utah 2018 dyejo John Dye boncom Bonneville Communications

Publicado en: Internet
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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand

  1. 1. 5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
  2. 2. INTRODUCTION
  3. 3. JOHN DYE Text dyejo to 50500 @dyejo
  4. 4. CASE STUDIES
  5. 5. CASE STUDY #1
  6. 6. CASE STUDY #1
  7. 7. CASE STUDY #2
  8. 8. CASE STUDY #2
  9. 9. CASE STUDY #2
  10. 10. CASE STUDY #2
  11. 11. CASE STUDY #2
  12. 12. CASE STUDY #2 8 INFLUENCERS ACTIVATED 3.5M+ VIDEO VIEWS
  13. 13. POWER OF INFLUENCER MARKETING
  14. 14. Influencer Audience Influencer
  15. 15. Influencer Audience Think Feel Act Influencer
  16. 16. Influencer Audience Opinions Perceptions Behaviors Think Feel Act Influencer
  17. 17. INSTITUTIONAL CONTENT FROM CLIENT
  18. 18. initiative movement
  19. 19. 800+ Boncom influencers
  20. 20. 190,000,000 total combined reach of
  21. 21. TYPES OF INFLUENCERS
  22. 22. TOP TIER THE PIANO GUYS FOLLOWERS 8m Large reach (~1M+) Well-known $$$$$
  23. 23. POWER MIDDLE FUN CHEAP OR FREE FOLLOWERS 320k Moderate reach (~100k+) “Up and comers” $$$
  24. 24. MICRO JEN JURCA FOLLOWERS 8k Targeted reach (~10k) High engagement $
  25. 25. IDENTIFYING INFLUENCERS
  26. 26. GOOGLE 1
  27. 27. PLATFORM SEARCH 2
  28. 28. MANUAL SEARCH 3
  29. 29. SOCIAL LISTENING 4
  30. 30. SOURCING 5
  31. 31. THANK YOU

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