Serkan Toto on pitching tech media for startups at Accelerate 2010

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You built a great product, probably your best ever. That's wonderful, but how will you let the world and your customers know? If online PR is a big part of your strategy, you need a plan to reach out to the influencers in the media world. Short of spending thousands or millions on a PR agency, hear from Dr. Serkan Toto, Tokyo-based writer for TechCrunch.com, who knows a thing or two on how his industry peers decide to make or break a new startup product.

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Pitching The Press – The Way Of The Startup by Dr. Serkan Toto @serkantoto

12 Tips to get your startup on techCrunch and other media- From asia

About me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Find me on Twitter: @serkantoto

Agenda I: How to prepare the pitch II: How to deliver the pitch III: How to act after getting covered

III: How to act after getting covered Tips #11-12

Tip #12: Don’t underestimate the importance of media.

Contact me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stoto Email: totoserkan AT gmail.com

Picture credits Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/ Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/ Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/ Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/ Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/ Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/ Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/ Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/

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Serkan Toto on pitching tech media for startups at Accelerate 2010

1. Pitching The Press – The Way Of The Startup by Dr. Serkan Toto @serkantoto

2. 12 Tips to get your startup on techCrunch and other media- From asia

3. About me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Find me on Twitter: @serkantoto

4. Agenda I: How to prepare the pitch II: How to deliver the pitch III: How to act after getting covered

5. I: How to prepare the pitch Tips #1-5

6. Tip #1: Plan ahead.

7. Tip #2: Avoid the low hanging fruit.

8. Tip #3: Choose “targets” wisely.

9. Tip #4: Practice un-PR.

10. Tip #5: Have a story.

11. II: How to deliver the pitch Tips #6-10

12. Tip #6: Structure your story.

13. Tip #7: Use Email.

14. Tip 8: Be concise.

15. Tip #9: Provide extras.

16. Tip #10: Be responsive and polite.

17. Extra tip: Make the audience happy!

18. III: How to act after getting covered Tips #11-12

19. Tip #11: Shoot over a final email.

20. Tip #12: Don’t underestimate the importance of media.

21. Lesson is over, thank you!

22. Contact me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stoto Email: totoserkan AT gmail.com

23. Picture credits Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/ Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/ Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/ Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/ Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/ Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/ Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/ Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/

Serkan Toto on pitching tech media for startups at Accelerate 2010

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