Nothing Like the Real World presented by Johan Kuylenstierna Corthesy’s. The company takes groups of millennials on blow-your-mind, off the scale experience weeks around exotic coastlines

1. E T V - T H E E X P E R I E N C E FA C T O RY
A N E W E R A O F YA C H T I N G A N D E X P E R I E N C E S

2. E T V AT A A G L A N C E
F O U N D E D 2 0 0 6
THE YACHT WEEK // Shared Sailing Experience for Millennials (6 destinations)
THE SKI WEEK // Shared Skiing Experience for Millennials (6 destinations)
FORT GEORGE // Authentic Restaurant, Art and Experience Venue, Croatia
YACHTS AND FRIENDS // Destination Sailing Experiences
QUARTERDECK // Maritime Training and Consulting

3. W I L L I A M W E N K E L
Founder, Born 1980
Naval Officer
Engineer drop out, Entrepreneur
Big Passion Yachting
Extraordinary Host
E R I K B I O R K L U N D
Founder, Born 1981
Engineer (Lund, Barcelona, San Diego)
Singularity University Grad 2015
Management Trainee MTG
Broken back and knee - born in the mountains
J O H A N K U Y L E N S T I E R N A
Co-Founder, Born 1983
Background in Sales
Built our online experience
Half Swiss/Swede
Huge EQ, loved by everyone

4. • T H E YA C H T W E E K
• A N O T H E R A P P R O A C H
• I T ’ S N O T T H E YA C H T S , I T ’ S
T H E E X P E R I E N C E S
• I L I K E T O “ B O AT ” -
M I L L E N N I A L S
T O D AY

5. WHAT IS
THE YACHT WEEK?

6. – J O H N N Y A P P L E S E E D
“Type a quote here.”
ATTENDANCE
40–50YACHTS PER ROUTE
400GUESTS PER ROUTE
60SKIPPERS & HOSTESSES

7. • map with destinations?
GREECE
JULY 9TH – SEPT 3RD
CROATIA
JUNE 4TH – SEP 3RD
ULTRA
JULY 9TH – 23RD
TURKEY
JULY 23RD – AUG 6TH
ITALY
JULY 23RD – AUG 6TH
THAILAND
DEC 12TH – JAN 3RD
BVI
NEW YEAR,
MARCH 5TH - 26TH,
MAY 28TH - JUNE 18TH
D E S T I N AT I O N D AT E S

8. GUEST PROFILE
WELL EDUCATED
High earning young professionals
with undergraduate and postgraduate
level degrees
GENDER RATIO 50:50
A balanced mix of guys and girls is the
key ingredient to an unforgettable week
LOYAL TO THE BRAND
25% guest return rate
MILLENNIALS
Upwardly mobile, trendsetters.
Singles and young couples with
average age of 27

9. – J O H N N Y A P P L E S E E D
“Type a quote here.”
7KFOLLOWERS ON TWITTER
44.3KFOLLOWERS ON INSTAGRAM
137KFOLLOWERS ON FACEBOOK
13,000G U E S T S
6.1MILLCOMBINED YOUTUBE VIEWS
50:50GENDER RATIO
47
W E E K S
70NET PROMOTER SCORE
DESTINATIONS
5.6MILLIONWEBSITE PAGEVIEWS
1,350YACHTS BOOKED
68N AT I O N A L I T I T E S
6
2015/6 KEY FACTS

10. W H AT D O W E S E L L ?
86% of our guests has said this was one of the best
weeks of their life.*
*Based on surveys to over 50,000 guests

12. A N O T H E R A P P R O A C H
D E M O G R A P H I C S

13. $
age
10 20 30 40 50 60 70
Low
Mid
High
What’s the typical age of
yacht charter prospects?
M A R K E T D E M O G R A P H I C S YA C H T I N G

14. $
age
10 20 30 40 50 60 70
Low
Mid
High
M A R K E T D E M O G R A P H I C S YA C H T I N G

15. $
age
10 20 30 40 50 60 70
Low
Mid
High
M A R K E T D E M O G R A P H I C S YA C H T I N G

16. $
age
10 20 30 40 50 60 70
Low
Mid
High
M A R K E T D E M O G R A P H I C S YA C H T I N G

17. $
age
10 20 30 40 50 60 70
Low
Mid
High
M A R K E T D E M O G R A P H I C S YA C H T I N G

18. $
age
10 20 30 40 50 60 70
Low
Mid
High
M A R K E T D E M O G R A P H I C S YA C H T I N G

19. $
age
10 20 30 40 50 60 70
Low
Mid
High
M A R K E T D E M O G R A P H I C S YA C H T I N G

20. I T ’ S A B O U T T H E
E X P E R I E N C E
I T ’ S N O T A B O U T T H E YA C H T S

21. B O AT S H O W S
W H AT ’ S U P W I T H

22. Ideas For Boat Shows?
Tour de Chambre. Let guests hosts
and be part of dinners on the yachts
Try out what it feels like to host.
VR Simulations - Let ppl, while on the
yachts on the show, get immersed in a
VR experience to feel what its like to
be on the same yacht in different
places.
OR…. Catwalk use pontoons as
runway and yachts as spectating
platform

23. G AT H E R Y O U R F R I E N D S

24. PROVIDE A
YACHT WITH
SKIPPER

25. D I S C O V E R A M A Z I N G L O C AT I O N

26. S A L E D U R I N G T H E D AY

27. PA R T Y D U R I N G T H E N I G H T

28. A N D M E T T O N N E S O F N E W
P E O P L E

29. AT A S T O N I S H I N G E V E N

31. I L I K E T H AT B O AT
YA C H T S
M I L L E N N I U M S - A D I F F E R E N T A P P R O C H E

32. B O AT S H O W S
W H AT ’ S U P W I T H

33. J E A N N E A U S U N O D Y S S E Y 4 1 D S
Engine
Holing tanks
BatteriesStarter batteries
Water tanksNav table
Gaz

34. A B O AT
Machine that
wakes me up in
the morning
Smelly toilet
Check this before
recharging
Iphone
Skipper room
SnacksAUX cable
Old style cooking

35. S K I P P E R S

36. L O C A L K N O W L E D G E

37. B R I N G S Y O U A C T I V I T I E S

38. H O S T S

39. M A K E A N Y M E A L F E E L L I K E A
C U L I N A RY E X P E R I E N C E

40. I N T H E B E S T L O C AT I O N S

41. M E E T Y O U F R I E N D S A N D
C R E AT E S T R O N G B O N D S

42. P E A C E
THANK YOU.
Johan / 07564377105 / johan@theyachtweek.com