This document discusses how real-time reservations and online distribution can help small hotels and guesthouses connect with potential guests. It emphasizes the need to address visibility, availability, and bookability through marketing channels, online booking functionality, and integration with third-party sites. A cloud-based system is presented as a solution to manage rates and inventory across all channels with a single entry, maximize bookings from various sources, and simplify the booking process for guests.

1. Real%me
Reserva%ons
&
Online
Distribu%on

2. Build your e-marketing bridge
Connect yourself
to potential guests

3. To use the power of the web and
social media, you need to solve
these problems:
- Visibility
- Availability
- Bookability

4. Marketing Channels
Connect
room
nights

5. Guests
Guesthouse
or Hotel

6. Marketing Channels
Lodge B Hotel D
Hotel A Hotel C

7. Rates & Inventory Management
One entry
updates all.

8. Why
bother
with
online
booking
on
my
own
site?

9. All
your
marke%ng
efforts
drive
traffic
to
your
site.

10. When they find you, how long
does it take to book with you?

11. You
might
be
asleep...

12. On email or phone,
you might lose the
“response” race.

14. Availability Check
Confirm Selection
Pay Online

15. And mobile booking
form...

16. Who
is
using
online
booking?

18. Are
guests
ready
&
willing
to
pay
online?

19. “Never let your ads write
cheques your
website can’t cash.”
Avinash Kaushik

20. 18 clients:
785 online bookings = US $530 000

21. What's
the
point
of
linking
to
Online
Travel
Agents?

22. YOUR GUEST HOUSE / B&B / HOTEL / ACTIVITY

23. 23

25. OTAs
can
grow
your
business
–
But
they
need
availability
updates:
Real%me
Bookings
Only.

26. Update
extranet
manually....

27. Becomes difficult if you have
many sites to update.

28. Rates & Inventory Management
One entry
updates all.

29. Some
Local
Examples

31. Two sets of rates -
Dual currency.

32. Allocation

33. Property
Management

36. Room type
categories.
Availability
calendar.

38. As
an
Agent
or
Web
Site,
how
do
I
integrate?

39. Marketing Channels
Lodge B Hotel D
Hotel A Hotel C

40. Easy integration
white label or
XML for agents
or sites.

41. And
now
for
Ac%vi%es
too...

42. Marketing Channels
Day trips / Tours

44. Booking
flow
Email
booking
Phone
booking
email
email
sms

45. Booking
flow
Email
booking
Phone
booking
email
email
sms

46. Booking
flow
Email
booking
Phone
booking
email
email
sms

47. • Offer
AVAILABILITY
options
on
IN
SUMMARY: your
site
so
you
don’t
miss
bookings.
• Increase
your
VISIBILITY
by
joining
top
web
sites.
• Make
sure
of
your
BOOKABILITY
by
offering
payment
options.
• Use
SOCIAL
MEDIA
to
connect
&
get
known.

48. info@nightsbridge.com
www.nightsbridge.com