What's up with QR Codes, Google Place pages, and Mobile websites?

•

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A short presentation, geared toward small business owners, explaining and showing examples of QR codes, claimed versus unclaimed Google Place pages, and optimized versus unoptimized mobile web sites.

Tecnología Viajes Empresariales

What's up with QR codes?
QR stands for Quick Response

- It is one of many types of matrix

barcodes, one of which is the UPC

code

- In frequent use in Japan

- Used to help people navigate easily to a

website, video, or form from their

smartphone

- Mostly used offline in print ads, signs

eCape • cape cod web design & marketing • 508-217-4499

What's up with QR codes?

eCape • cape cod web design & marketing • 508-217-4499

What's up with QR codes?

Presumably done to show up on

Google maps,

assuming that the photo is

anywhere near current.

eCape • cape cod web design & marketing • 508-217-4499

What's up with QR codes?
Which apps to install on

your phone:

This list is at QRStuff.com

For iPhone: Optiscan

Android: Barcode Scanner

eCape • cape cod web design & marketing • 508-217-4499

What's up with QR codes?

It's FREE to make a

QR code!

Go to QRStuff.com

Don't pay!

eCape • cape cod web design & marketing • 508-217-4499

What's up with QR codes?

Why they're great:
• Easy way to guide people to places on the web

• Free to produce

• Can be used in many different ways

eCape • cape cod web design & marketing • 508-217-4499

What's up with QR codes?

Why they're not great
• Not officially mainstream -need to have app native on mobile phones

• Need to be used in McDonald's, WalMart, and on American Idol – then

they're mainstream

• Only 6% of mobile phone users use them – mostly affluent, educated males

• They're ugly but if you pretty them up, they're not as easily recognizable

eCape • cape cod web design & marketing • 508-217-4499

What's up with mobile websites,
mobile apps, what's the difference?

• 35% of American adults own a smart phone.

• Pretty much evenly divided between Android and
iPhone.

• For demographics of the typical visitor to Cape
Cod, smart phone usage is more than 60%.

• People increasingly use smart phones instead of
laptops when they're traveling.

eCape • cape cod web design & marketing • 508-217-4499

What's up with mobile websites,
mobile apps, what's the difference?
There are 3 things:

1. Your website

2. A mobile version of your website
You need to make sure your website displays correctly on

mobile phones. You either need to tweak your existing site,
or have another version which loads when people go to your
site using a mobile phone.

3. A mobile application, or app
A whole separate application which people have to download
on their phones. It's like a very stripped-down version of your
website. You need may one version for iPhone an one for
Android. You probably don't need this.
eCape • cape cod web design & marketing • 508-217-4499

What's up with mobile websites,
mobile apps, what's the difference?
Cilantromex.com on desktop computer

Cilantromex.com on mobile phone
eCape • cape cod web design & marketing • 508-217-4499

What's up with mobile websites,
mobile apps, what's the difference?
El Rancho Grande on mobile phone
El Rancho Grande on desktop computer

eCape • cape cod web design & marketing • 508-217-4499

What's up with Google Places &
Google maps?

eCape • cape cod web design & marketing • 508-217-4499

What's up with Google Places &
Google maps?
90% of American businesses have not claimed their Google Places page –
even though it's free.

eCape • cape cod web design & marketing • 508-217-4499

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What's up with QR Codes, Google Place pages, and Mobile websites?

1. What's up with QR codes? QR stands for Quick Response - It is one of many types of matrix barcodes, one of which is the UPC code - In frequent use in Japan - Used to help people navigate easily to a website, video, or form from their smartphone - Mostly used offline in print ads, signs eCape • cape cod web design & marketing • 508-217-4499

2. What's up with QR codes? eCape • cape cod web design & marketing • 508-217-4499

3. What's up with QR codes? eCape • cape cod web design & marketing • 508-217-4499

4. What's up with QR codes? Presumably done to show up on Google maps, assuming that the photo is anywhere near current. eCape • cape cod web design & marketing • 508-217-4499

5. What's up with QR codes? eCape • cape cod web design & marketing • 508-217-4499

6. What's up with QR codes? Which apps to install on your phone: This list is at QRStuff.com For iPhone: Optiscan Android: Barcode Scanner eCape • cape cod web design & marketing • 508-217-4499

7. What's up with QR codes? It's FREE to make a QR code! Go to QRStuff.com Don't pay! eCape • cape cod web design & marketing • 508-217-4499

8. What's up with QR codes? Why they're great: • Easy way to guide people to places on the web • Free to produce • Can be used in many different ways eCape • cape cod web design & marketing • 508-217-4499

9. What's up with QR codes? Why they're not great • Not officially mainstream -need to have app native on mobile phones • Need to be used in McDonald's, WalMart, and on American Idol – then they're mainstream • Only 6% of mobile phone users use them – mostly affluent, educated males • They're ugly but if you pretty them up, they're not as easily recognizable eCape • cape cod web design & marketing • 508-217-4499

10. What's up with mobile websites, mobile apps, what's the difference? • 35% of American adults own a smart phone. • Pretty much evenly divided between Android and iPhone. • For demographics of the typical visitor to Cape Cod, smart phone usage is more than 60%. • People increasingly use smart phones instead of laptops when they're traveling. eCape • cape cod web design & marketing • 508-217-4499

11. What's up with mobile websites, mobile apps, what's the difference? There are 3 things: 1. Your website 2. A mobile version of your website You need to make sure your website displays correctly on mobile phones. You either need to tweak your existing site, or have another version which loads when people go to your site using a mobile phone. 3. A mobile application, or app A whole separate application which people have to download on their phones. It's like a very stripped-down version of your website. You need may one version for iPhone an one for Android. You probably don't need this. eCape • cape cod web design & marketing • 508-217-4499

12. What's up with mobile websites, mobile apps, what's the difference? Cilantromex.com on desktop computer Cilantromex.com on mobile phone eCape • cape cod web design & marketing • 508-217-4499

13. What's up with mobile websites, mobile apps, what's the difference? El Rancho Grande on mobile phone El Rancho Grande on desktop computer eCape • cape cod web design & marketing • 508-217-4499

14. What's up with Google Places & Google maps? eCape • cape cod web design & marketing • 508-217-4499

15. What's up with Google Places & Google maps? 90% of American businesses have not claimed their Google Places page – even though it's free. eCape • cape cod web design & marketing • 508-217-4499

What's up with QR Codes, Google Place pages, and Mobile websites?

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