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PARA QUE TIPOS O PRODUCTOS SON USADAS QUIEN CONTROLA LAS RSD CON QUE CANALES SON COMBINADAS MULTIPLES FUENTES DE INFORMACIÓN COMO SE MIDEN LOS RESULTADOS ESTUDIAR MÚLTIPLES CASOS 1. PREGUNTAS DE INVESTIGACIÓN EQUILIBRIO EN CUANO A NÚMERO Y TAMAÑO EVIDENCIAS CUALITATIVAS Y CUANTITATIVAS 2. METODOLOGÍA DISEÑO DE LA INVESTIGACIÓN ESTREVISTAS SEMIESTRUCTURADAS 3. MUESTRA EVITAR RESULTADOS SESGADOS ENTREVISTAS DE ENTRE 1 Y 2H CONTACTO CON DPTO. MARKETING 5. PROCESO DE ANÁLISIS IDENTIFICACIÓN TEMAS TRADADOS ELABORACIÓN MAPA DE CÓDIGOS COMPARACIÓN DE RESULTADOS 4. TRABAJO DE CAMPO ENTREVISTADOR ÚNICO ASEGURAR COMODIDAD DEL ENTREVISTADO

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Trabajo ecommerce

  • 1.
  • 3. PARA QUE TIPOS O PRODUCTOS SON USADAS QUIEN CONTROLA LAS RSD CON QUE CANALES SON COMBINADAS MULTIPLES FUENTES DE INFORMACIÓN COMO SE MIDEN LOS RESULTADOS ESTUDIAR MÚLTIPLES CASOS 1. PREGUNTAS DE INVESTIGACIÓN EQUILIBRIO EN CUANO A NÚMERO Y TAMAÑO EVIDENCIAS CUALITATIVAS Y CUANTITATIVAS 2. METODOLOGÍA DISEÑO DE LA INVESTIGACIÓN ESTREVISTAS SEMIESTRUCTURADAS 3. MUESTRA EVITAR RESULTADOS SESGADOS ENTREVISTAS DE ENTRE 1 Y 2H CONTACTO CON DPTO. MARKETING 5. PROCESO DE ANÁLISIS IDENTIFICACIÓN TEMAS TRADADOS ELABORACIÓN MAPA DE CÓDIGOS COMPARACIÓN DE RESULTADOS 4. TRABAJO DE CAMPO ENTREVISTADOR ÚNICO ASEGURAR COMODIDAD DEL ENTREVISTADO